Ma Lin, founder of Ten Coffee: I run a coffee shop that doesn't sell coffee.

He interviewed NetEase and said in front of the technical director that the technical ceiling was too low. later, he started a business to recruit people to play games in wealthy areas, and now he has opened a coffee shop that does not sell coffee.

On April 16, Lagu.com teamed up with 20 top Internet companies in Chengdu to create the Dreamer Bazaar, including Ubisoft Gold Game producer, founder of Bai Zi Chuan, Vice President of Camera360, founder of Ten Coffee, COO of Mai Zi Institute, ThoughtWorks technology mogul, West China Metropolis Network CEO and Laguo.com CMO. Eight important guests took the stage to share their insights on growth and dreams. The following content is sorted out from the speech record of Ma Lin, founder of Ten Coffee.

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Say that technology is not worth it in front of technology bulls.

I am an atypical programmer. I was a student at Jiaotong University from 2001 to 2005. At that time, when I was a programmer every day, I found that I couldn't hold my waist and my neck hurt.

In 2004, I told my brother that we would not be programmers after we finished this project. At that time, we worked on 3D game engines, and when I stopped working in 2004, I went to look for a job. What do you want to do? I didn't work hard when I was young, but I grew up to play games.

The three people whom NetEase interviewed me, I still remember very well. One is the technical director, Lin Feng. He is NetEase's first technical Daniel, the second is the marketing director, and the third is the director of human resources. at that time, they saw my resume and asked me why I had a technical background but applied for a position in the market.

At that time, I thought that the person who interviewed me should be market-related, not the technology boss. I said that I thought the ceiling of technology was relatively low. After that, I saw a grimace of Lin Feng, a man with long hair next to me. I thought this big brother agreed with me at that time. I'm touched.

I said that the programmer was too bitter, making money selling cabbages, with the heart of white powder, the big brother's head was getting lower and lower, and I broke out in a cold sweat when I learned his identity later.

After the interview, I took the bus and walked in the direction of Jiaotong University. When there were two stops left, I called to say that you had been accepted. I said how could it be, because NetEase took a written test before the interview. He said that the three of you exchanged views. When the two of you voted for your admission, I got out of the car and went back to NetEase to play games.

From the regional manager to the director reporting to Ding Lei

After entering NetEase, the first title was called the regional manager. I thought the regional manager was very good, but then I found that everyone was called the regional manager.

After a month of training, someone said, pony, you go to Shanxi, take the ticket, after I flew there, I have no idea where it is, how so much dust, is a completely barren environment.

After throwing me over, I found a local liaison and asked me to carry a bunch of posters from the south of Shanxi to the north, and then around. In this process, we ran Internet cafes, in fact, to expand the market, at that time is very hard, but this process is very interesting.

I later thought that I couldn't do this kind of business all the time. I had to change. At that time, NetEase had NetEase bubble, which was similar to MSN. I stayed with NetEase for two years. On the day I left, I added bubble friends to 1500 people. At that time, NetEase only had a total of 5, 000 people. At that time, it was also very important to do the right thing with people.

When I was in NetEase, a beautiful sister sat next to me. At that time, I had just graduated from college and chatted with her a lot. I didn't know what she did, and she didn't say what she did. The job card only wrote her name.

One night she sent me a message, saying, Ma, are you interested in transferring to our department? what department do I say? She said, take a look at the company structure, the sales department. I don't think the sales department has anything to do with her.

When I went to work the next morning, I got up early and arrived at the company at 8 o'clock. I went to the company and opened my email. I hereby appointed who (beautiful sister) as the director of the sales center.

NetEase's internal title is relatively corny, the director is already very high, because the above is Boss Ding, the sales center at that time 160 million per month sales, I thought too great, I sent her a text message, I said boss, I will follow you later.

Break into the entrepreneurial road of trying

Later, I wanted to try it by myself. at that time, there was a TV program called win in China. Those people tricked us into starting a business. When I started my business in 2007, there were 11 students who graduated from NetEase. As a result, the last 10 went to look for a job. The only one I survived.

Starting a business is a high-risk thing. Look for a job if you are not strong enough or lucky enough. At that time, those little friends who ran Internet cafes, once the people left behind by NetEase had reached a very high level today, one of my buddies became a Grade 5 employee, with four people, each with more or less thousands of shares, with a split of US $80 per share.

But we do not struggle to choose, can only choose this road, regret is no use, it is not to play the game can also be archived again, are online games, do not give archiving opportunities.

When I went back to Chengdu in 2011 to play games, I wanted to do what I was good at, not what I wasn't good at.

In 2011, I set up a game company. At that time, I didn't rent a house in the software park. What did my classmate ask for? I said bigger, office and living as a whole. OK, what's the price? Five thousand. At that time, I didn't think the house price in Chengdu would be very low.

He chose Tongzi Lin for me and said that it was close to the airport. I later learned that it was the richest area in Chengdu. We were working there to recruit people to play games. We were under too much pressure. Every day, luxury cars passed around me. There was a black Cadillac parked next to my parking space at that time. Chengdu people are really rich. I said I'd better not stay here. If I scratch his car, it won't be enough to pay for it.

We later moved to the software park. At that time, I was not a game producer, so I hired 20 or 30 people to do it. At that time, we were very idle, how idle we were, and we didn't know what to do for two months. I went to learn Sichuan mahjong. The atmosphere in Chengdu is still slower than that in the north. I walk very fast, and I find that the people around me are much slower than me.

At that time, it was very hard to start a business. I thought I'd find a way to do something different. We made start-up coffee in Chengdu to help entrepreneurs, at least not to take too many detours. We must take as few detours as we can.

Later, people said why it was called ten percent coffee. In fact, it doesn't matter what its name is. What matters is that you let others remember it.

There is one thing that is not easy to survive. We persisted for four years and did not die. At that time, there were five similar to us, three died, and one was inspiration Coffee. We survived firmly.

We have 10% coffee, 10% capital, and 10% space incubator. Now there are 13 stores in Chengdu and two in Changsha. We hope to achieve an industrial park. I plan to set up an VR and AR industrial park in Tianfu New District. I hope to dock all the resources in it, so that VR and AR entrepreneurs can start their own businesses in it. Finally, we provide services for entrepreneurs.

I am a person who does not drink coffee at all. I went to NetEase in 2005 to drink coffee and vomit every day. I haven't had coffee for ten years. Today's theme is that I am a coffee shop owner who does not sell coffee. I once thought about changing the coffee shop to very boiled water. Later, I was denied by my colleagues of our brand. He said, boss, you pay too little attention to brand awareness. I said, what do you say we do? I said to call a strong name, very entrepreneurial institutions, "institutions" feel good.

So we may change our name after a period of time, but we can't talk about it today, because there will be a big press conference on June 1, where there will be more than ten points of coffee, free office space, free access to resources, and all kinds of entrepreneurs have problems. We also have places for open days, one-on-one tutoring.

I hope that in the coming period of time, Ten Coffee can really provide good support services to local entrepreneurs in Chengdu, or those of you who will definitely start a business after working for 3-5 years in the future. In this process, you are also welcome to come to our store at any time.

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