Both Yunnan and Hainan of China claim that they are at the same latitude as the Blue Mountains and can grow more than Goron.
A coffee growing company in China? This is rare. In China, Hougu has no predecessors, from the day of its birth, it is doomed to try the law, from the land cooperation model to the terminal brand market, it is completely feeling the stones to cross the river.
It's not a good time for a good coffee harvest. In January 2010, Dehong Prefecture, Yunnan Province, there are only large green coffee trees and a few red coffee fruits scattered among the branches. Even those who love coffee do not necessarily know that there is a place in China that is rich in this kind of foreign food, which is the second largest traded commodity in the world after crude oil.
The owner of this coffee garden is Xiong Xiangjin, the founder of Yunnan Hougu Coffee Company. In 1994, Xiong established his own coffee planting company. after more than 20 years of rolling development, it now has 120000 mu, 10 times larger than the second largest coffee grower in China. Hougu mainly exports raw materials to several major coffee merchants (Nestl é, McDonnell, Newman and Ikam), and its sales are rising year by year, reaching 280 million yuan in 2009.
At present, the domestic coffee consumption is 30, 000 tons / year, and the market capacity is 50 billion yuan, which is growing at an annual rate of 25%. According to the data, the annual global output of coffee is about 7 million tons, and the trade volume reaches 10 trillion yuan. However, a real problem is that the consumption market of coffee is huge, raw material suppliers can not get more profits because of their low added value in the industrial chain, and the risk of being affected by the environment is great. For example, during the Asian financial crisis, coffee shops dropped from about 20, 000 yuan / ton to 9000 yuan / ton. A large number of coffee bean enterprises in Southeast Asia have closed down.
However, Xiong Xiang fumbled out his own business experience in the coffee industry. He used to deal in rubber and jade, and then devoted himself to coffee. He looks super confident, dignified and aggressive in his speech, with a bit of "boss" demeanor. He made a three-step plan for Hougu: planting-deep processing-terminal brand, to be listed around 2011 based on the accumulation of planting and deep processing capacity, and then build the Hougu coffee brand.
Now the back valley has entered the second stage: deep processing. How far is it from building its own brand?
Abandon "company + peasant household"
There is little land to grow coffee in China, and only Yunnan and Hainan are located in the coffee belt (tropical areas with latitudes of 20 degrees south and north on both sides of the equator) and have a natural growing environment. Coffee trees like quiet, while Hainan is often windy, so organizations say 98% of China's coffee acreage is in Yunnan. Coffee is divided into large, medium and small seeds, and the quality of coffee is superior to that of small seeds. Those produced in Yunnan are small seed species. Internationally, Blue Mountain Coffee is called top coffee, followed by Colombian coffee. China's Yunnan and Hainan both claim that they are at the same latitude as Blue Mountain and can grow coffee of higher quality than Colombia and close to Blue Mountain.
- Prev
Per capita coffee consumption ranks first in the world-Finland
Xinhua News Agency, Helsinki, March 9-Finns have a special preference for coffee. In 2006, Finland consumed 9.8 kilograms of coffee per capita, ranking first in the world. Finland consumes nearly 10 kilograms of coffee per capita each year, which is twice the per capita coffee consumption of EU countries. According to statistics released by the Federation of Finnish Coffee factories on the 9th, Finland sold 48.7 million kilograms of coffee last year, an increase of 4 percent over 2005.
- Next
The "locomotive" coffee shop brought by the newly opened scenery has been opened for trial operation.
The legendary Kopi Luwak has been sold in the scenic belt, 398 yuan a cup, can not afford to drink ah! Yesterday, Blue Arrow Coffee, the locomotive coffee shop brought by the scenery, went into trial operation. The most expensive coffee sold for 398 yuan per cup, but no one was interested. After seeing the price, it was a little scary, and the most expensive one cost 398 yuan a cup. Mr. Li, a citizen, said. Although the most expensive coffee is not consumed by customers, the reporter learned that as of
Related
- Can you make coffee with 5g of beans? What is the minimum number of grams of coffee beans used for hand-brewed coffee? What brewing plan should I use for less flour?
- Why do Japanese people like to make coffee with flannel? What is the difference between flannel filter cloth and filter paper cup? What are the characteristics of flannel filter cloth for making coffee?
- A coffee shop drives customers out on the spot?! Store: No Chinese people are accepted
- Children suffocated and died after drinking pearl milk tea! Parents: The store did not inform the risk
- Can I put a thermos in a thermos pot to keep my coffee warm? Why does coffee not taste so good after it cools down? What is the most suitable amount of milk for latte?
- How to make coffee cream? Do I have to use instant powder for 400 hand-made coffee? What is the composition of coffee cream in Naples coffee?
- What is an authentic cappuccino? How to make cappuccino golden circles? What is the ratio of coffee to milk in a cappuccino?
- Can espresso beans be used to make hand-brewed coffee? What is the difference between Italian mixed beans and hand-made single beans? What are the characteristics of SOE coffee beans?
- Big battle! Mixue Ice City has opened three stores in the United States?!
- Lucky launches rice milk latte! Netizen: After drinking it, I thought I bought it an ordinary latte