Perfect Fusion of Coffetel Coffee and Hotel

Coffetel, a pioneering work in China's hotel industry, is a new hotel category with coffee as the theme and a combination of hotels. When international hotel brands enter the Chinese market one after another, Chinese hotel brands use Coffetel to make their loudest voice and break the business model of The Legacy Hotel. In a luxurious interview in this issue, let's listen to the views of Ma Jianlun, vice president of James Joyce Coffetel Zhe Fen Hotel.

Develop mid-range hotel brands with Chinese taste

Business travelers are increasingly eager for tasteful hotels. Ma Jianlun relies on years of industry experience to analyze the needs of business travelers. As for the cross-border between coffee culture and hotel industry, in addition to the intuitive feeling of coffee culture in architectural style and decorative art, the service also integrates the theme to give people personalized enjoyment and knowledge stimulation. it fills the market gap between economy hotels and luxury hotels.

Ma Jianlun has been engaged in the hotel industry for more than 20 years and has served as a senior manager of many high-star hotels at home and abroad. He believes that James Joyce Coffetel Zhe Fen Hotel (hereinafter referred to as Zhe Fen Hotel) is a new attempt in China's hotel industry. Nowadays, tasting coffee has become a happy and fashionable way of life in China. Whether it is buying ready-made coffee or hand-made coffee, it has become an ordinary and enthusiastic thing in people's lives. The cross-border between coffee culture and hotel industry is a new hotel management model, which is the first in China and will be welcomed by business travelers.

Zhe Fen Hotel is created for business travelers, who are the mainstay and emerging force of the society. Now the hotel you can choose for business trip is either an expensive luxury hotel with unified service, or an economical Express Hotel. Ma Jianlun's Zhe Fen Hotel happens to be able to fill the gap between these two extremes, and he hopes that business travelers can enjoy the personalized quality service of boutique hotels at reasonable prices. He believes that with the accumulation of life experience and the improvement of the quality of life, people will form their own taste and yearn for personalization.

Zhe Fen Hotel is full of the retro style of the 1920s, and the hotel lobby is a multi-functional lobby dominated by a coffee shop. Coffee check in, open bookshelves, LED media wall, European stove and a variety of art furnishings will be refreshing when you step into the lobby. People in the hotel can not only live, but also socialize comfortably. Through the coffee shop lobby to the guest room, the Coffetel elements run through the corridor, and the guest room also has facilities such as a coffee corner and wireless wifi. " Ma Jianlun introduced.

Years of travel life to know the way guests

Because he is also on a business trip all the year round, and his expectations during the trip are not always met, Ma Jianlun and other hotel management incorporate their concerns about business travelers into the hotel. Whether it is the atmosphere of business negotiations or the details of hotel life, they all hope that guests can feel chic and considerate.

Whether the geographical location of the hotel is convenient to go out for work, and whether the service and atmosphere of the hotel are of high quality, are all valued by Ma Jianlun when he is on a business trip. Geographical location and traffic configuration are the most important parts in the location of Zhe Fen hotel. At the same time, due to the saturation of the city's core real estate, Zhe Fen Hotel will also choose some geographically well-located, operating three-or four-star hotels to host and join.

"now a lot of people like to go to coffee shops. Besides enjoying coffee, it is more important to like the social atmosphere there. The fireplace of Zhe Fen Hotel is also inspired by the observation and accumulation of travel life, because it is found that Canadians like to sit around the fireplace to chat and party. Close friends, relatives and business partners asked them to have a cup of coffee in the lobby cafe of the hotel and chat with each other on the sofa or in front of the fireplace. " Ma Jianlun has a deep feeling in this respect.

He repeatedly stressed that guests are not only on business trips, but also look forward to enjoying the details of a comfortable and comfortable life. "Flying Man" often takes a changeover plug when traveling around the world, so hotel rooms are equipped with plugs to make it easy for guests to stay. The Internet is used in the office, so the guest room is equipped with wifi. According to the survey, the probability of business travelers using bathtubs is relatively low, while the relative utilization rate of shower rooms is high. In the shower room, guests can not only take a shower standing up, but also choose to take a sitting shower. In addition, after hard work, guests can also enjoy the massage pool in the hotel. When the time for solitude comes, guests can also take down a book from the bookshelf to enjoy their own world, and can also take it to their own room to continue reading.

Finally, when many spirituality converge into quality and coffee culture collides with the hotel industry, James Joyce Coffetel Zephine Hotel is ready and not afraid of competition in the industry. Let's look forward to the performance of China's first Coffetel boutique hotel brand prepared by Ma Jianlun.

When it comes to Zhe Fen Hotel, we have to mention Platinum Tao Hotel Group. In July 2013, the seven-day hotel chain completed the privatization acquisition, delisted from the New York Stock Exchange and established the Platinum Tao Hotel Group, which caused a shock in the Chinese hotel industry. Platinum Tao Group launched four different positioning of mid-and high-end hotel brands, Zhe Fen Hotel is one of them, striving to build the first mid-range hotel brand with the integration of coffee culture and hotel.

Ma Jianlun revealed that Platinum Tao Group has the largest membership system in China's hotel industry. Zhenfu Hotel can not only share the group's membership system with several other group sub-brands, but also get other national resources and support from Platinum Tao Group. He said that the group is taking the path of differentiation, with four sub-brands focusing on their respective areas and working together to deal with market competition. Many domestic and foreign hotel brands take root in China, which is conducive to the overall prosperity of China's hotel industry. Zhe Fen Hotel is not afraid of competition and is ready to meet all the opportunities and challenges.

The first Zhe Fen hotel will open as soon as early next year, and it is expected to open 100 chains in 2017, mainly covering Guangzhou, Shenzhen, Chongqing, Beijing, Shanghai, Tianjin, Chengdu, Wuhan and other cities. to provide more business travelers with the experience of "being there" during the journey.

Guest information: Ma Jianlun Mark

Vice President of James Joyce Coffetel Zhe Fen Hotel, Senior Hotel Marketing expert / member of International Golden key Organization. He has been a senior manager of many high-star hotels at home and abroad for more than 20 years, and has rich experience in hotel rooms, lobby, market, sales, quality management and so on. Participated in the preparation, operation and five-star evaluation of Dongguan Fuying Hotel. He has served as the general manager of Hilson Hotel Management Co., Ltd., Lianhua International Group Hotel Development and Management Department, Dongguan North-South Garden Hotel.