The "past Life and present Life" of Chinese filter Coffee (hanging ear Coffee)

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Filter-hanging coffee is often called "hanging-ear coffee" in China, and it is rare to trace that this product was sold in China at about 2010. It is probably brought back by "good people" from abroad. This unintentional act of kindness of these "troublemakers" objectively promoted a change in the way China drinks coffee, fuelled by an Internet commerce platform, and burst into flames. It is said that Jinrui Coffee, which was the first to develop this product in China, sold nearly 10 million packets in 2016. It is believed that other brands are also competing with each other and the market is booming.

Now many friends have some understanding of this coffee product, especially to people who usually have the habit of drinking coffee has brought a lot of convenience, it can be said that it has not only the convenience of instant coffee, but also the quality of freshly ground coffee. It is said that the invention and early popularity of this product was in Japan, which should be more reliable. According to the company that first developed this product, the inner packaging of their products was all purchased from Japan. And they also export a lot to the Japanese market every year. But when we get up early, all the filter-hanging coffee we Chinese drink is imported from Japan, because it is rare in the expensive market, and a bag costs nearly 10 yuan. I still remember the way many of my friends were forbidden to drink it at that time. Some tore the powder directly into the cup of coffee foam, while others directly into the pot of boiling water soaked. I can't help laughing, but I can also see that there are only tips in Japanese and English on the packaging of this product, but not in Chinese!

After 2012, China began to have its own brand of filter coffee, when Jirui Coffee introduced a full range of automation equipment from Japan to produce the product, which was quickly loved by the market despite the high investment. During this period, there are also some domestic filter-hanging coffee products on the market, but all of them are bought ready-made packaging and then canned by hand. The safety and freshness of such products are greatly reduced, and it is difficult for ordinary consumers in the market to distinguish. But now this situation has been greatly improved, according to the author's observation in the market has been few.

Filter coffee with its unique product design, a good solution to the needs of people to drink coffee anytime and anywhere during travel, office or leisure, as long as hot water and cups can be met. It is extremely convenient for busy modern people. The most commendable thing is that it uses freshly ground pure coffee, which can get the quality of the coffee shop in addition to being healthier, even for those who are picky about the quality of coffee. At present, with the intensification of market competition, various manufacturers began to improve the quality, especially Jirui Coffee even used high-quality special coffee on filter coffee. I can't help but like it after I tried it.

It is said that the per capita coffee consumption in China is relatively low, but I believe that with strained coffee, this figure can be greatly increased, at least surpassing Japan is just around the corner!