Italian champion barista landed in Beijing, CAFFE PASCUCCI China opened show

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On May 23, 2017, originated from the Italian century-old coffee brand CAFFE PASCUCCI (Pascucci Coffee) in 1883, Mr. Eddy Righi, champion of the Italian barista contest, was invited to share the artistic beauty of Italian coffee with Chinese coffee people as the Italian special envoy of the "International High-end Coffee tasting Fair". This is CAFFE PASCUCCI's closest contact with coffee industry bigwigs, avant-garde media and self-media since landing on Chinese mainland.

Coffee Master interprets the Beauty of Italian Fine Coffee

In this coffee tasting, three Italian coffee masters, including Eddy, carefully explained the long history of Italian coffee culture, demonstrated the CAFFE PASCUCCI classic handmade coffee making process, and performed the century-old Italian hand-drawn art, each of which can be called amazing, the scene atmosphere is warm. In the dense aroma of coffee, guests at the scene and the media taste the honesty and fragrance of Italian coffee, appreciate the artistic beauty of orthodox Italian coffee, and deeply appreciate the endless flavor of handmade Italian coffee, such as hand-made coffee, ice drop, flower-pulling and so on.

Organizer CAFFE PASCUCCI said that the purpose of the high-end coffee tasting is to hope that Italian baristas can pass on the unique charm and brand enthusiasm of orthodox Italian coffee represented by CAFFE PASCUCCI to Chinese media and consumers, and also expect more Chinese coffee lovers to enjoy world-quality coffee and appreciate this Italian elegance and flavor.

A hundred years of quality is baptized by time.

Italian century-old brand CAFFE PASCUCCI was born in 1883 and operated by the Italian Paskucci family for three generations. It has a history of 134 years and has been committed to "perfect a cup of coffee to the last sip". The family's coffee craftsmanship is baptized by time. Before entering the Chinese market, CAFFE PASCUCCI has achieved considerable market performance in France, Russia, Japan, South Korea, Australia, Canada, Brazil, South Africa and other countries. At present, it has more than 1500 stores in 60 countries.

This big family not only has its own organic plantation, but also devotes itself to selecting the most valuable coffee beans from all over the world; it adopts slow roasting technology to make coffee beans like wine grapes, showing a rich three-dimensional taste with climate, latitude, soil and other factors. Snow flowers, Kangfasa and PASPUCCIO made of such coffee beans have become the delicious representatives of this brand.

Orthodox Italian coffee has entered China, and the era of national coffee has come.

Promoting the brand in China may require more patience and perseverance than in other countries, said an executive at CAFFE PASCUCCI Greater China acting Defoe Holdings Group. Starbucks' excellent business model brings a lot of good memories to Chinese coffee lovers. But the era of commercial fast-food coffee is over, and CAFFE PASCUCCI is trying to take the time to interpret the original charm of orthodox Italian coffee. For coffee venture capitalists, it is a good inspiration. If you want to enter this industry, you should love the coffee culture and have confidence in the coffee taste of Chinese consumers. After all, China's boutique coffee market has just been developed. Added to China's demographic dividend, this 10 billion potential market is gradually emerging.

When it comes to the future, CAFFE PASCUCCI also shows enough confidence. Insiders say that in order to promote friendly relations with the Chinese and Italian markets, the CAFFE PASCUCCI Italy team is in talks with AC Milan, one of the most influential football clubs in the world. It is said that Fening West, AC Milan's parent company, was acquired more than 99 per cent by a Chinese consortium in April this year, and it is unclear what kind of cooperation will be reached in this secret meeting, but CAFFE PASCUCCI's performance in the Chinese market is making the coffee dream of more people in China come true.