It is more expensive than Starbucks, with hundreds of cups per day in a single store, and Seesaw coffee won round An of Hony 45 million yuan.

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NewSeed (WeChat ID: pelink) June 2 news, boutique coffee chain brand Seesaw has recently completed 45 million yuan A round of financing, investor Baifu Holdings (Hony investment catering industry investment management platform). After the completion of this round of financing, Seesaw will continue to expand to Beijing, Shenzhen and other cities, increasing the number of stores in Beishangshen to 20.

Seesaw was founded in Shanghai in 2012 and currently has eight stores focused on fine coffee and its cultural promotion. Seesaw sells Italian coffee and Japanese hand-brewed coffee in the store, and introduces new products from time to time. The price is about 38 yuan, slightly higher than Starbucks.

As of 2016, the number of cafes in China has exceeded 100,000, and the market growth rate is as high as 16%, far exceeding the world average level. The competition in the domestic market can be described as fierce, and the shuffling speed has intensified. When Starbucks has been unable to meet consumer demand, boutique cafes with high service quality and environmental quality index have become a market development trend.

Seesaw entered the market from boutique coffee, and its founder Zong Xinkuang said that boutique coffee does not represent a niche, but has the potential for popularity. At the same time, Seesaw wants to bring specialty coffee to a wider audience, both within the specialty coffee industry and among coffee drinkers in general.

At present, Seesaw adopts the method of direct purchase of coffee beans from producing areas, establishes stable cooperative relations with Yunnan and other producing areas, and helps farmers cultivate coffee seedlings and standardize the picking and processing of coffee beans according to Seesaw standards.

In store design, Seesaw does not set a uniform decoration style, each store with a different designer design cooperation. In addition to daily operations, Seesaw also holds specialty coffee-related experience activities and courses from time to time in the store. Zong Xinkuang believes that cafes are not only places of consumption, but cafes all over the world have rich history and stories.

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