The most compelling coffee in the world gathers together in the Liberation Monument, Indonesia's "indigenous" Awaker is very eye-catching.

Professional barista communication, please pay attention to coffee workshop (Weixin Official Accounts cafe_style )

In Chongqing "coffee control" handsome beauty, pay attention, welfare to come. From today (June 8), a lively coffee feast "Yuanchuang Coffee Culture Festival" in Yuzhong District will last until the end of this week at Jiefangbei Pedestrian Street (Minquan Road, Minzu Road).

According to the organizer of the event, this coffee culture festival invited famous coffee culture representative companies from all over the world to participate in the exhibition. Chongqing citizens can not only feel the collision between Italian genre and American style at their doorstep, but also taste Indonesian authentic "indigenous" world treasures coffee on the spot, so that you can drink enough at once. If you do not know coffee, as long as you are interested, also go to the scene around, is definitely a "literacy" good opportunity.

Indonesian "indigenous" coffee is very photogenic

Why is coffee more popular with young people?

This coffee week, there are more than ten coffee companies from around the world. The author found that in the crowded scene, the most popular among consumers, especially young consumers, is not a coffee company with a "tall" appliance, but a local brand from Indonesia "Awaker". Because the coffee and related drinks they made not only tasted great, but also had a high face value, many young, beautiful and handsome people gathered at their booths.

Many people are still on the scene for the first time and feel the hand-brewed coffee

There are also couples paired PK made cappuccino

Coffee can do the same,"dark cuisine coffee"

Xi Qing, chief coffee maker of Awaker on site, also literate and answered questions about coffee for the friends who came to taste coffee.

China's coffee industry is in pain

Do not blindly pursue "light luxury and fast sales", need to consolidate the foundation.

For many citizens, when it comes to drinking coffee, many people say,"Go to Starbucks." Starbucks has indeed become an enlightenment for domestic consumers to know and understand coffee. But for people who really know or like coffee, Starbucks may not be their first choice.

Kim Chung-won, CEO of Jong-il Coffee (Asia Pacific), said frankly,"In terms of such light luxury and fast sales, it is extremely unfavorable for the development of the domestic coffee industry." The domestic coffee industry chain is basically monopolized by several foreign coffee giants, and the circulation and market pricing power are in a passive state, which is the "painful period" for the development of China's coffee industry. China's coffee industry needs to consolidate the cultivation of basic production chain, and the government and enterprises need to work together to provide basic supporting technology output support and sales platform support. The cultivation of the market and the spread of coffee culture is a slow process, and of course this is also the stage that we Chinese must go through to correctly understand coffee."

When hot pot culture meets coffee culture

There's a love called "take no for an answer."

Chongqing's hot pot culture is popular all over the world, showing the world this kind of urban civilization of "tolerance". Hot pot culture goes out, and coffee and other foreign cultures are introduced, making the city more "full of vitality". At present, there are hundreds of cafes (restaurants) in downtown Chongqing, Starbucks, Pacific Ocean and other world coffee giants are also competing to pour in. Chongqing people experience the comfort of hot pot, punching and drinking coffee. Chongqing people love coffee culture so much that it is appropriate to use "no one refuses".

In the past two years, Chongqing local government and enterprises have also actively assisted the promotion of the local coffee industry. From actively "touching the net" to build the largest coffee trading e-commerce platform in China and the third in the world, to deeply expand the coffee supply industry chain, and to incubate the post-coffee service industry... unconsciously let the world recognize Chongqing from the perspective of coffee.