To cater to Asian tastes for chewing, Starbucks has launched three new Frappuccino products.

Pudding in your coffee? Star Frappuccino with jelly, crunchy waffles? A perfect drink has not only a good taste, but also a complete sensory experience, such as attractive aroma and charming appearance. For Asian consumers, the unique taste and texture have also become part of the sensory experience of Frappuccino.

Starbucks recently launched three Starbucks Frappuccino drinks in Asia, adding new ideas to classic tea and coffee drinks to cater to consumers' preferences for new tastes and chewiness in the Asia-Pacific region. The new drinks will be available in limited quantities in Starbucks stores across Asia.

Michele Waits, vice president of Starbucks Asia Pacific, said, "in order to create new sensory experiences, we have experimented with many different flavor combinations. These refreshing layers, textures and flavors set Starbucks apart. "

Davina Patel, a global food and beverage analyst at Mintel, points out that this is a welfare for Asian consumers. Global food and beverage trends in 2017 show that consumers in the Asia-Pacific region want richer tastes and, on the basis of tradition, they are also looking for modern and distinctive recipes, tastes and forms.

According to the Mintel global new product database, between 2012 and 2016, the Asia-Pacific region accounted for 88% of the global total of new beverage products with the words "chewing" and "jelly", making it one of the most active regions. In addition, there is a growing demand for richer, more indulgent flavors in the region, so creamy flavors are starting to lead the trend.

Irish cream coffee pudding star Frappuccino

Add rich Irish cream flavor to coffee and pudding, plus fluffy coffee cream and finely ground espresso powder.

Matcha Earl Jelly Star Frappuccino

The cheerful and bright green tea layer adds a unique summer color to the drink, while the traditional Earl Grey Tea is added to the delightful jelly layer, followed by fluffy whipped cream and sprinkled with tea powder.

Banana boat star Frappuccino mixed drink

This drink is like a drinkable ice cream sundae, a blend of sweet strawberry cream and refreshing bananas and mochas, plus a fluffy layer of vanilla cream. Large crispy waffles make this nostalgic summer dessert more complete.

A perfect drink not only has a good taste, but also a complete sensory experience, such as attractive aroma and charming appearance.

In addition to the new products to be launched in Asia, Starbucks also launched three new spring products in China in March this year, namely, lavender-flavored Earl tea latte, sea salt honey-flavored macchiato, and coconut ice shake coffee.

Lavender Earl Grey Tea latte

The distinctive lavender aroma combines the light bergamot flavor and fresh tea aroma of Earl tea, making people relax and enjoy the romantic flavor of spring.

Sea salt honey flavor macchiato

Selected manuka honey is mixed with classic sea salt and delicious caramel into espresso and freshly steamed milk. Find a balance between the mellow fragrance of honey and the freshness of sea salt, and feel the wonderful taste in depth.

Shake coffee with coconut ice

A creative combination of espresso and coconut water, a mouthful of rich coffee foam, a mouthful of refreshing espresso, a mouthful of sweet coconut water, layer by layer to enjoy or mix to drink, all have a different flavor.