Chinese people like coffee more and more.
For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)
Figure / Danilo De Cicco
Whether because of fashion or liking, coffee consumption in China continues to rise.
"how about a cup of coffee?" "I need a cup of coffee!" . In Italy, who would refuse that small cup of delicious coffee? This is not a simple habit, but a veritable infatuation. In front of a small cup of coffee, there are many work agreements that can be made, giving birth to many stories of love or friendship. In China, the drink corresponding to coffee has always been tea. In fact, since Yan Di Shennong discovered tea more than 4,000 years ago, this drink and its tea ceremony have become a symbol of Chinese people and Chinese culture and continue to this day. But according to some recent statistics, it seems that coffee, a black drink, has also become popular in the land of the descendants of the dragon and began to compete on an equal footing with its long-standing competitors.
Asia
New coffee products launched in Asia grew by 95 per cent between 2011 and 2016, while new tea-based products grew by just 55 per cent, according to data provided by Mintel, a global market research consultancy, in the Global New products Database. Jonny Fasith, a global beverage analyst at Mintel, confirmed that the continued growth of the global coffee industry was driven by the Asian market.
Usually, instant coffee dominates the Asian market. 29% of new products use ready-to-drink (ready-to-drink) formula, while coffee-based new products account for 16% of the total, compared with 12% in 2014. 42% of the products are instant products.
China
In China, coffee consumption is also growing rapidly. Even though most Chinese people between the ages of 20 and 49 living in metropolises (Mintel surveyed young westernized Chinese living in first-tier cities in Mintel's Marketing to Mintropolitans-China 2016 Report, who have higher education, high consumption, high culture and usually work in foreign companies) drink instant coffee, only 30% of them drink coffee once a day. In contrast, in Europe, the vast majority of people drink coffee more than once a day.
Retail sales of coffee in China rose 3% in 2016 to 65000 tons, according to data released by Euromonitor (Euromonitor International). This is due to the growing interest in the cultural connotations of the drink and its related uses. Nowadays, consumers are beginning to pay more attention to the quality of coffee consumed at home or outside. As a result, in order to meet these growing demand, many professional stores selling coffee, coffee machines and capsule coffee have been born. Figures released by Euromonitor also show that Nestle Coffee continued to lead China's instant coffee market in 2016, accounting for 66%. Being able to maintain this dominant position enables the company to gain a larger share of the market, thanks to the continuous innovation of the company.
Prospect
In order to maintain and promote the sales of coffee in the Chinese market, the industry's main competitors are preparing for the launch of quality products, capsules and new coffee machines to meet the increasingly high and complex needs of customers.
Translation: GE Bei
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Zhukula-- A place where coffee pilgrims must visit once in their lives.
For the exchange of professional baristas, please follow Zhu Kula, the coffee workshop (Wechat official account cafe_style), the birthplace of coffee in China, where coffee fanatics must visit once in a lifetime. There are 1134 old coffee trees and 24 old coffee trees. On June 16, the big names of the global coffee industry gathered in Zhu Kula. The forum was held in the old church in the village of Zhukula in 131.
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The investment glasses company "opens" the coffee shop Lashabel again, facing the challenge of declining performance.
Professional baristas exchange please pay attention to the coffee workshop (Wechat official account cafe_style) the world martial arts can only be quickly unbroken, Lashabel's network expansion can be said to learn the essence in this aspect. According to the company's prospectus, by the end of 2016, the number of retail outlets across the country had reached 8907, of which Siastella, a new brand launched by the company in 2016, currently has two stores.
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