The new market mode of the coexistence of "street coffee" and "business coffee" opens the coffee consumption market.

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With the development of economy, the consumption pattern of our country is in the stage of upgrading. Beverage consumption has changed from functional to enjoyable, and consumers have begun to pay attention to consumer taste, which brings huge market opportunities for coffee consumption.

According to statistics, the annual per capita coffee sales in Europe and the United States are more than 500 cups; Japan's annual per capita consumption is 200 cups; South Korea's annual per capita consumption is 140 cups; and China's annual per capita consumption is only 4 cups. It can be seen that China's coffee consumption market has huge room for growth.

Santos Coffee in the United States aims at this consumer market and moves into China with the concept of "street coffee". It will adopt the development strategy of co-existence of direct marketing and joining, and at the same time launch a low-price joining policy. "three to five square meters" can open a store, and the joining fee is low. Fully meet the various needs of coffee lovers from all walks of life in China.

American "street" culture leads the new trend of the world.

"Street Dance" is a typical representative of American street culture, which originated in the 1960s. Hip-hop is popular all over the world with its casual and free style.

Santos introduced "street coffee" to China to emphasize this free and casual style. In the United States, people can easily buy coffee with pure taste on the street. In the future, Chinese consumers will also be able to buy coffee with reasonable prices and pure taste conveniently and quickly on the streets, enjoying convenience and fashion. "Street Coffee" will certainly lead the new trend of Chinese coffee.

Top coffee expert, create your "third space"

Santos has many top coffee experts, will adhere to the "05:00 five districts, boutique main line" market structure to create a "third space" outside the home and company, so that business people can enjoy coffee while having a comfortable office environment.

The so-called "05:00 five zones, boutique main line", that is, Santos has developed five different customer time points of "morning leisure, leisure break, afternoon tea gathering, work communication, and night romance" for different periods of time, and designed brand product lines for five different periods of time. The five zones refer to "coffee area, tea area, West Point area, business dining area and light food area". The product and market structure of "05:00 five districts, boutique main line" is a revolutionary innovation in coffee life, and has been tested by Santos stores for two years.

For a long time, China's coffee market has always been dominated by "business coffee", and the audience is relatively single. This "street coffee" is neck and neck with "business coffee", which will open up a new situation in China's coffee consumption market, so that more consumers can drink pure and delicious coffee conveniently and quickly.