American Santos Coffee ushered in a New era of Coffee in China
For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)
Nowadays, with the society changing rapidly and the pace of life getting faster and faster, people have little time to sit in a coffee shop and enjoy a cup of mellow coffee. Santos Coffee from the United States came to China with the concept of "street coffee" to change this situation, so that every coffee lover can easily and quickly buy coffee with pure taste, and let Chinese coffee enter a new era of "national".

International first-tier coffee brands: the chain expansion strategy of "close to the people"
Santos Coffee, as the second largest coffee brand in the United States, will adopt the development strategy of co-existence of direct marketing and joining, and at the same time introduce a low-price joining policy. "three to five square meters" can open a shop, and the joining fee is low. Fully meet the various needs of coffee lovers from all walks of life in China.
Large shops, traditional coffee shop style, the main consumer groups are business people. Business elites can order a cup of coffee in the store, handle business in a quiet and comfortable environment, and experience the comfort of home work.
Small shops, street "window" coffee shop style, the main consumer group is fashionable young people. Trendy men and women can buy pure coffee on the street as quickly and conveniently as Americans do, and enjoy the fashion experience.
Most importantly, there are few coffee shops in our country that can provide professional food matching. The arrival of Santos Coffee in China brings not only delicious coffee, but also professional and delicious food for customers to enjoy.
Aristocratic quality: the Market Price of "civilian"
The coffee beans made from the main raw materials of Santos coffee come from the valley around Sao Paulo, the capital of Brazil, and are the most distinctive and representative coffee in Brazil. Its beans are neutral, and the best flavor is known as "the crown of coffee".
Santos coffee is delicious alone, and the blending of other coffee has a unique flavor, which is most suitable for people with aristocratic flavor, sense of humor and strong interpersonal relationships. It is not only an elegant and popular drink, but also an excellent drink that affects social interaction.
Santos Coffee is comparable to Blue Mountain Coffee because of its high quality, unique taste and popularity. In the case of keeping the original coffee quality unchanged, Santos will break the original light luxury drink pattern of coffee products in China and capture the hearts of more consumers at reasonable prices.
Personalized customization: intimate support and service of "convenience for the people"
Santos will customize different product routes and food styles according to the franchisee's different geographical location and store specifications. At the same time, Santos has many top coffee experts, will adhere to the "05:00 five districts, boutique main line" market structure to create a "third space" outside the home and the company, so that business people can enjoy coffee while having a comfortable office environment.
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Coffee evaluation? Industry: guiding cultivation is more important
Exchange of professional baristas Please pay attention to the coffee workshop (Wechat official account cafe_style) Taiwan's coffee planting model is not like the large area of foreign manor beans, mostly small coffee farmers,-Yunlin Gukeng Township Office will soon hold a pre-competition workshop on coffee bean evaluation, hoping to make Gukeng coffee achieve good results. However, some people in the industry believe that in order to improve the quality of coffee in Taiwan, it is more necessary to guide coffee.
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Entrepreneurial "bigwigs" have moved to Xi'an to carry the dream of young people to start a business.
Professional baristas exchange please follow the coffee workshop (Wechat official account cafe_style) Xi'an Starbucks clock tower store customers continue to flow reporter Zhai Xiaoxue photo Starbucks clock tower store. (photo by Zhai Xiaoxue) there are 46 Starbucks operating in Xi'an, and more than 10 have signed contracts. Cartography Jia Qinghua Creator Coffee Business Group discussion reporter Dou Yiming photo reporter
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