INSTAGRAM's Coffee Coffee has been parachuted into Mordor!

Professional barista communication, please pay attention to coffee workshop (Weixin Official Accounts cafe_style )

On June 17,#coffeeinacon #, which is popular all over INS, officially parachuted into Magic City! Two kinds of cone coffee "cone latte" and "cone matcha" debuted in Shanghai boutique coffee brand UNIBROWN COFFEE, which set off a new round of hot topics in the coffee industry. It is reported that from June 21, egg cone latte, egg cone matcha will be in UNIBROWN COFFEE Youxin Coffee New Shanghai International Store (3rd Floor, Shanghai International Building, 360 Pudong South Road) limited listing. Take advantage of the summer is not yet, come to an egg-cone coffee, with its photogenic face to detonate summer bar!

"Egg cone coffee" creates a new experience while eating and drinking

The life cycle of a coffee cone is only ten minutes short compared to a latte. Hot coffee meets chocolate, slowly melting chocolate adds to the rich taste of coffee, and the warm cocoa aroma is fascinating. Fresh and fragrant matcha, meet chocolate, then with its own light bitter taste, skillfully offset chocolate sweet greasy, multi-layer taste fusion gradient. After drinking hot drinks, you can also add ice American on the spot, cold taste and summer better match.

The idea originated with a coffee shop owner in South Africa. At the beginning of 2016, he ingeniously used a chocolate-coated ice cone to hold coffee, and launched the topic #coffeeinacone#on INS, which quickly became popular all over the world, so popular that even CNN reported it.

Although cone coffee has long been popular around the world, there has been no similar product in China. The concept of "pouring coffee into crispy cone" seems simple, but it is not easy. This summer comes, Shanghai boutique coffee brand-UNIBROWN COFFEE from the heart coffee will belong to the summer of the most three elements of fusion: cone, chocolate and coffee, this idea also coincides with South Africa brother, after half a year of research and development, experienced countless trials, finally launched the magic city's first cone coffee.

UNIBROWN COFFEE was introduced by the founder of Heart Coffee: "The development of this cone coffee took nearly half a year, tested various thicknesses of chocolate coating, various concentrated doses, various coffee temperatures, and finally found that the coffee temperature should be maintained at 42 ° C in order to be more perfect with chocolate. We continue to create and develop better coffee, more happy drinks, so there is this hot ins cone coffee and everyone in the magic city to meet.“

Fine coffee has become a trend

UNIBROWN COFFEE was established in Shanghai in 2015. At present, it has 4 stores in Shanghai. It is the only chain boutique coffee brand serving high-end business office buildings and content-based operation in China.

The concept of "fine coffee" was first proposed by SCAA (Specialty Coffee Association of America), which refers to coffee beans cultivated in high-quality climate, soil and water, with origin flavor, and commercial bulk coffee beans belong to different trading systems. As of 2016, the number of cafes in China has exceeded 100,000, and the coffee market in first-tier and second-tier cities has been stratified. When commercial chain coffee can no longer meet consumer demand, boutique coffee shops with high service quality and environmental quality index have become the market development trend.

UNIBROWN COFFEE has always followed the concept of fine coffee: a cup for only one person. Every cup of coffee is carefully made according to the heart standard, ensuring that every cup of coffee is excellent. All coffee beans are traceable, select more than 80 points of coffee beans, have origin, altitude, flavor introduction. After strict cup testing, can be produced for use.

UNIBROWN COFFEE Differentiated Management

It is not only fine coffee beans, but also heart coffee has made a very early judgment on customer group analysis, with clear positioning, innovative mode and fixed crowd, so that it also has a deep positioning on the product.

Location, by the heart of coffee are located in the core business district of the business space, in addition to providing coffee and services, but also for the space to provide additional corporate services. In just one year, more than 200 interesting events were held in the business space of the four stores opened by the heart, injecting more vitality into the occasions where people provided chemical reactions, and exerting greater energy from the natural social attributes of coffee under the business model of the heart.

From a product perspective, we hope to bring specialty coffee to a wider audience, including both specialty coffee industry insiders and ordinary coffee drinkers. Coffee classes, interesting flower pulling classes, professional tasting classes, etc., as well as loyal users 'participation in the selection process, as well as new product warm-up launch activities. From the heart firmly believe that the product should return to its own value, so that boutique coffee more daily.

In terms of user experience, Youxin is the first coffee shop in China that integrates CRM and ERP integrated system platform and has no physical cashier, providing users with a fast and convenient digital experience.

In the future, Youxin Coffee will continue to be positioned in the business space of first-tier cities in China. At present, 3 new stores are under preparation, among which the store located in Yongjia Road will become Youxin Plus boutique experience store, providing richer product forms and boutique interactive experience.