China's coffee consumption market will usher in a new era of "street coffee"

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Source: China Business Industry Research Institute

Coffee, as an international bulk commodity, produced about 8.5 million tons of coffee in 2015, with Brazil and other major coffee producing countries accounting for 70% of the world's total coffee production, according to China. com. The global coffee consumption market is about 12 trillion yuan, with an annual consumption of at least 400 billion cups of coffee, an annual consumption of about 10 million tons, and an annual coffee consumption per capita of about 1.25 kg.

From the global data point of view, Brazil's coffee production and coffee sales in the United States are the first in the world, while China's coffee consumption market is about 70 billion people, and there is still much room for development.

Although China's coffee consumption market is not dominant at present, from the perspective of growth rate, China's total coffee consumption growth rate is about 20%, higher than the global growth rate of 2%, so the development prospects are very good.

Some analysts pointed out that from 2006 to 2014, the sales volume of coffee beans in China continued to grow, from 26,000 tons in 2006 to 134,000 tons in 2014. The total market consumption reached 100 billion yuan, with an average annual coffee bean consumption of nearly 60,000 tons, an increase of 26.59%, nearly 10 times higher than the world average.

According to a survey of 12 cities in China, 32% of urban residents have the habit of drinking coffee. Although China's per capita annual coffee consumption is only 0.03 kg compared with 5.6 kg in Europe and 4.2 kg in the United States, China has the fastest growth rate of coffee sales.

At present, under the multiple influences of Western-style life, fresh things and Western-style catering culture, Chinese coffee culture emerges as the times require, and Chinese consumers begin to pay attention to coffee brands and tastes.

For the Chinese market, Starbucks in the United States and COSTA in the United Kingdom are the most popular large-scale chain coffee brands among Chinese consumers, but their market pricing is relatively high and only adopts the direct sales mode, which makes many consumers and investors discouraged.

Recently, Santos, the second largest coffee brand in the United States, entered China with the concept of "street coffee" and established Santos (Beijing) International Restaurant Chain Management Co., Ltd., responsible for the direct sales and franchise chain business of Santos Coffee in Greater China. Coffee lovers and entrepreneurs can own their own Santos coffee shops by joining them at low prices.

In the future, Santos Coffee will complement Starbucks by using two modes of direct sales and franchise to fully meet the consumption needs of coffee lovers from all walks of life in China. Taste-conscious business people can sit in a traditional coffee shop and experience the elegant and laid-back coffee culture while experiencing the pure taste of Santos coffee. And pay attention to fashionable elements of fashionable men and women, can take a cup of reasonably priced Santos coffee in the street coffee shop, enjoy convenience and fashion.

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