Blue bottle Coffee, the unicorn of the Coffee World, launches canned iced coffee

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

When it comes to coffee chains, Starbucks is the unparalleled height. With a scale of 25743 over the past 30 years, Starbucks has cultivated fans all over the world. Its brand influence and profitability make brands inside and outside the industry look up to it, and virtually become a benchmark for the development of the same industry. For example, the Blue Bottle blue bottle coffee, which is said to be "more fashionable than Starbucks", this "only coffee worth waiting for" represents the popularity of the brand in recent years, and more and more coffee fans are willing to spend more time buying a more expensive cup of coffee. Recently, however, this coffee brand, which regards itself as an artisan, has launched a canned ready-to-drink coffee-ice drop coffee (BLUE BOTTLE COFFEE COLD BREW). The only thing that has not changed since its launch on the market is the rush to buy coffee fans!

The popularity of blue bottle coffee in the United States and Japan is similar to that of happy tea in the domestic market recently. after entering the Japanese market, Blue bottle coffee spent a lot of time delving into the technology of Japanese hand-made coffee, expanding the store and providing customers with more delicious coffee at the same time. The unique and exquisite coffee makes coffee fans willing to spend four hours waiting in line for a cup of Blue Bottle hand-brewed coffee.

Blue bottle coffee, which is known for its high-quality coffee brewing and blending technology, launched its limited canned coffee, BLUE BOTTLE COFFEE COLD BREW, in Ginza, Japan in March, a water test that has sparked a rush to sell for a week. I do not know whether it is based on this overwhelming enthusiasm, Blue bottle Coffee officially announced that canned ice drop coffee has been sold in all stores in Japan since June 15.

As we all know, there is an essential difference between mixed coffee and canned coffee. Blue bottle coffee has always adhered to the selection of fresh coffee beans baked within 48 hours, not fast food products and high-quality products. This abnormal launch of canned coffee, and declared that "tastes like canned coffee at all, friends who have not yet drunk must have a try!" . Such a bold attempt does have extraordinary boldness, which arouses more curiosity among consumers. If you want to try this new product, you can only fly to Japan.

Blue bottle Coffee (Blue Bottle) was founded in 2002, headquartered in California. It selects high-quality organic certified coffee beans, using traditional planting methods, no pesticide residues. More than ten years of operation has been praised by countless fans as the representative of Wenqing in the coffee industry. So far, Blue Bottle Coffee has opened 26 stores in New York, Los Angeles, San Francisco and Tokyo, of which Tokyo has opened four stores (Qingcheng White River, South Aoyama, Shinjuku and Rachigi, which opened last year). Although the number of stores cannot match that of Starbucks, blue bottle coffee, which is very different from Starbucks, is favored by the capital markets, raising a total of about $120 million as of last year and is known as the unicorn of the coffee industry.

Such a popular coffee, can only silently say, Blue Bottle you come to China!