The first coffee shop in the world under Apple's "Royal use" design brand Cappellini is located in Chengdu M5.

On July 9, Giulio Cappellini, the third-generation head of the family of top household brand Cappellini, the Italian national treasure designer and the iconic figure of "made in Italy", met with a large number of media in Chengdu, and Giulio Cappellini revealed to the outside world for the first time that Cappellini's first coffee shop in the world will be located in Chengdu M5 private hotel. It is probably the first time in China that the top international design brands have chosen to open the world's first cross-border coffee shop in Chengdu, China. According to Giulio Cappellini, coffee shops directly named after Italy's top design brand "Cappellini" will be opened in Dubai and London after Chengdu.

Guo Manyi, founding president of M5 Club, officially announced that Cappellini's first coffee shop in the world will be completed in M5 as soon as November this year. At that time, another M5 strength partner, the book culture brand Yanjie, which is also familiar to the people of Chengdu, will also be fully involved, providing the latest books for Cappellini Cafe and holding a series of landing cultural activities. "We will pay attention to and control all the details of this coffee shop."

A synonym for avant-garde

One kind of beauty of design is Cappellini.

People in Chengdu may not be familiar with Cappellini, the top design brand from Italy, but you may have experienced Cappellini's products and services. The high stool in any Apple store in the world is made by Cappellini. Jobs began to plan and invest $5 billion in seven years to build Apple's new headquarters, and bought a lot of Cappellini household products. In addition, Microsoft and other world-famous enterprises also have deep cooperation with Cappellini.

Giulio Cappellini can be said to be the godfather of Italian design, he loves contemporary art, but also likes to dig new designers. The Cappellini brand was founded by Giulio Cappellini's father in Italy in 1946 and is now run by Giulio Cappellini. From the Museum of Modern Art in New York to the Pompidou Cultural Center in France, from the Museum of Modern Art in Boston to the Museum of Modern Art in Tokyo, art museums almost all over the world have collections of Cappellini designs, which show the world Cappellini's understanding of contemporary, avant-garde and experimental.

His brand is synonymous with creative minimalism, and many famous architects who have worked with him regard his work as a milestone in the field of industrial design, a synthesis of different cultures and languages, and an avant-garde symbol. As he said, he is also a talent scout in the design world, digging up many internationally famous young designers such as Tom Tom Dixon and Jasper Morison.

The charm of Chengdu attracts Cappellini from afar

It goes without saying that the world's first Cappellini coffee shop is of great significance. There are more than 200 countries in the world, what is the reason why Cappellini Cafe finally chose the site of the Land of abundance-Chengdu, China?

Giulio Cappellini says he likes Chengdu, a beautiful city with a good cultural heritage. Inheriting the tradition and connecting the future, Chengdu has a strong humanistic flavor, modern and traditional blend, and the city is full of vibrant charm. "this city is poisonous and has invaded my heart. This is my second visit to Chengdu. Some of the designs here are amazing and rarely seen elsewhere. I have gained a lot of design inspiration and hope to know more about this beautiful city in the future. "

Giulio Cappellini mentioned that, on the other hand, it is very important to find a partner who truly understands the common cultural exchanges between China and the West and ensures the landing quality of the project. Cappellini is the furniture supplier of the M5 private hotel. Finally, the two sides cooperate and upgrade, and further choose to cooperate with the M5 private hotel Cappellini Cafe, which also takes a fancy to the extremely high service level of the M5 private hotel and the project partners' deep understanding of the cultural exchanges between China and the West. At the same time, it is believed that Cappellini's first coffee shop in the world will be located in Chengdu, China. I believe that the software and hardware service level of M5 private hotel will also be directly in line with the top international level in Europe.

Expected to be fully presented in November

All the ideas in the store come from Cappellini.

It is reported that M5 private hotel is located in the hot land "City" in the south of Chengdu International City, in the "Yufeng" complex, downstairs is the 120000 square meter Yufeng "leisurely" MALL, next to the WHotel, which will open next year, and the occupants are all high net worth and high grade people. The unique resource advantage makes the landing of the world's first Cappellini coffee shop in Chengdu more secure.

The cooperation between Cappellini and M5 is both accidental and inevitable. Guo Manyi, founding president of M5 Club, said that in the previous cooperation between the two sides, he found that Mr. Giulio Cappellini had a very good idea about the coffee shop, so this cooperation came into being. "in the process of cooperation, I was touched by Mr. Giulio Cappellini's conscientious and dedicated spirit. In order to better design the coffee shop, Mr. Giulio Cappellini personally visited the construction site twice, and both of us are looking forward to this cooperation."

Guo Manyi, founding president of M5 Club, also revealed that in addition to M5 private hotel will open the world's first Cappellini coffee shop, the second Cappellini coffee shop will be located in Chengdu Tianfu International Financial Center North Tower.

According to Giulio Cappellini, the design of Cappellini Cafe will inject Italian cultural characteristics into it, and there is already a preliminary design plan. Italy is surrounded by the sea on three sides, so blue will be a very important expression in Cappellini Cafe. All the food and drinks in the coffee shop will be carefully designed according to the characteristics of Chinese and Western food culture, and all the furniture in the coffee shop will be customized according to the needs of parties, rest and so on. In addition, the cups, coasters and other objects of Cappellini Cafe will also be specially designed and made. People can buy everything in the store here.

"the world's first Cappellini coffee shop is very important to us. I would like to take this opportunity to inject some Western design ideas into it and share with you. We will try our best to do a good job in this coffee shop, hoping to turn it into a coffee shop that makes people forget to return. " Speaking of the special features of Cappellini Cafe, Giulio Cappellini smiled gracefully and said, "the coffee here is more beautiful!"

Next stop Dubai, London

No matter how cross-border Cappellini core "DNA" will never give up

Giulio Cappellini said that following the opening of the world's first Cappellini coffee shop in Chengdu, Cappellini coffee shop will next appear in Dubai and London, while other cities will also be considered. "the main thing is to find a point of cultural blending."

In fact, this is not the first time that Cappellini has crossed the border. Cappellini has previously launched cross-border products with Fiat cars, champagne and other industries, and Cappellini is still preparing a cross-border perfume. Giulio Cappellini stressed that cross-border is not the end, the purpose is to express Cappellini in more ways. Cappellini's own products are also very diverse, but the same thing is that all of our designs are done with culture. Therefore, no matter how cross-border, the core culture of Cappellini, "DNA", will not be lost.