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Amoy Coffee: this is a completely transformed shopping experience.

Published: 2026-07-18 Author: World Gafei

Last Updated: 2026/07/18, Follow the caf é (Wechat official account vdailycom) found that the beautiful cafe opened a small shop of its own Alibaba CEO Zhang Yong said yesterday (11) about the unmanned retail store "Amoy Coffee", Ali will continue to try to create this kind of "new species"; Alibaba will not be familiar with the supermarket or cafe, the new retail scene has the opportunity to be redefined, master

Pay attention to coffee reviews (Weixin Official Accounts vdailycom ) and find a beautiful cafe to open your own shop

Alibaba CEO Zhang Yong said yesterday (11) that when talking about unmanned retail stores "Tao Coffee", Ali will continue to try to create such "new species"; Alibaba will not be a supermarket or cafe familiar to everyone, and the scenes under the new retail will have the opportunity to be redefined.

Alibaba debuted its unmanned retail store, Tao Coffee, at this year's Taobao Maker Festival, showcasing its face, voiceprint recognition and cash-free or mobile-phone-free checkout technology. Consumers can enter the store to order food and shop as long as they scan the QR code to log in to Alipay account before entering the store.

When Zhang Yong attended the 2017 Internet Business Conference, he said that the new generation of online merchants should make good use of online and offline relationships in the face of questions from online merchants about coffee shopping. Coffee shopping today is an attempt, and we don't really want to create a familiar cafe.

Zhang Yong said that Alibaba is only to be displayed to the outside world, all formats have the opportunity to be redefined, the main body may be the original practitioners, may also be coffee shops. And try to bring the power of science and technology offline, complete online and offline integration.

Zhang Yong said, Online and offline have their own advantages, Retail industry to think, Is to customer service can reach a new height, Mining new value. He added that Alibaba would continue to try to create "new species" like Tao Coffee.

He said coffee shopping is about giving people a completely different shopping experience, and it will also make unprecedented changes in the new retail industry, which Ali has been doing. "I am confident that there is a global consensus that there will be a new generation of retailers or a variety of retailers, some completely new, some original, but certainly embracing change, digital technology and the future," said Zhang Yong.

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