China's coffee market has changed quietly.

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Since the introduction of the west wind to the east, coffee has "taken root" in China, and then after a hundred years of fermentation, it has formed today's Chinese coffee culture. At present, with the accelerated pace of life, many young people are used to making coffee, while business people like to go to cafes to talk about work. In addition, some entrepreneurs are planning to open their own coffee shop, full of emotion, romance and warmth.

Quietly, China's coffee culture and coffee market are rising at an alarming rate. At present, the just-concluded 2017 China International Coffee Exhibition brings together Chinese and foreign well-known beverage brands, chain investment brands and many service providers in the catering industry. With coffee, baking and other leisure catering formats as the theme, the exhibition focuses on the world's well-known beverage brands, showing the audience the leisure catering industry under the blending of Chinese and Western cultures.

Fierce competition among brands of coffee raw material equipment

The reporter saw at the exhibition site that many coffee raw material producing countries competed for the sustained and rapid growth of China's coffee market. Exhibitors from Vietnam, Malaysia, Indonesia, Brazil, Colombia, the United States, Poland, India, Ethiopia and other countries have appeared one after another. The main leaders of the Indonesian Coffee Association, the Malaysian exporter Chamber of Commerce, the Colombian Coffee Bean producers Association and other organizations appeared at the exhibition to strongly promote domestic products. In addition, Yunnan coffee beans, as the representative of coffee producing areas in China, brand recognition is greatly improved, from its booth in front of an endless stream of consulting visitors can foresee its broad development prospects. In addition to coffee beans, there are Maureen, Leonardo da Vinci, Giffard, Pomona, Mitil and other brands of syrup competing for beauty, creative drinks emerge in endlessly.

Compared with the raw materials, most of the coffee equipment are European brands, especially the Italian coffee machine has a high market share. SM, Bezerra, Magister, FAEMA and other well-known brands have all appeared, and there are Lilla from Brazil and Probat coffee bean roaster from Germany. In addition to commercial equipment, LAVAZZA, Rialto and other brands also show the most popular capsule coffee machine, so that coffee lovers can also enjoy freshly ground coffee at home.

The flow of people at the exhibition site shuttled back and forth, and the scene was warm. In addition to covering the entire industrial chain of the coffee industry, the exhibition has also been further expanded to 30,000 square meters. In addition to the previous old exhibitors actively participate in the exhibition, new exhibitors also joined the "coffee show", the number of enterprises as many as 350.

Coffee culture innovations emerge one after another.

What should you do when the weather is too hot, bleary-eyed and tired? At the coffee show, "ice droplets" were sought after; black coffee, molecular drinks, non-alcoholic cocktails aimed at "low-calorie" people, and a wide variety of fashion drinks attracted a large audience.

According to the organizer's "Coffee big data" analysis, more than 95% of young people have drunk instant coffee, but boutique coffee beans and household capsule coffee machines such as Nestl é and Lavazza have also attracted much attention. The reporter saw that the capsule coffee machine of Nestle Nespresso Coffee Company was surrounded by an audience who came to understand and taste it. Cao Hui, head of Nespresso Coffee Co., Ltd., told reporters that the capsule coffee machine is a new type of coffee machine that has emerged in recent years, which is positioned for household and office use. The operation of the capsule coffee machine is much simpler than that of the semi-automatic coffee machine and the fully automatic coffee machine, which can be done with only one button. In addition, because of its unique working mode, the capsule machine also saves the bean grinding and other parts of the automatic coffee machine, which is lighter in volume and cheaper in cost.

Cao Hui said that the biggest feature of the capsule coffee machine is that it cannot grind beans or use coffee powder for brewing, and can only use special coffee capsules, which greatly limits its promotion. Nevertheless, the market demand for espresso made at home proves that boutique coffee will still occupy most of the coffee consumption market in the near future.