How to grind small coffee beans into billions of yuan of "gold powder"

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Why does Chongqing, which does not produce a single coffee bean, become the largest electronic coffee trading platform in China? on June 29, the press delegation of the online event "Dance Yangtze River Economic Belt" came to the Chongqing Coffee Exchange Center in Liangjiang New area to explore the secret of coffee beans growing against the trend in Chongqing.

Coffee is one of the three largest drinks in the world, with more than 1.6 billion consumers worldwide. In 1892, coffee came to China with missionaries. In 1985, Yunnan began to grow coffee commercially. at present, coffee cultivation in China is mainly concentrated in Yunnan.

On June 16, 2016, Chongqing Coffee Trading Center was established. Up to now, the trading center has accumulated 6.711 billion yuan in spot coffee transactions, making it the largest electronic coffee trading platform in China, with an income of more than 3 billion yuan since this year alone.

Chongqing, which is located at the connecting point of "Belt and Road Initiative" and the Yangtze River economic belt, has obvious location advantages. Chongqing is close to Yunnan and Southeast Asia, which accounts for 1/3 of the world coffee output. Through the golden waterway of the Yangtze River, the ASEAN International Highway Logistics Corridor, Yuxin Europe and other transport channels, Chongqing can not only radiate China and connect the overseas suppliers of coffee raw materials, such as Vietnam, but also directly from Yuxin Europe to the European hinterland of the main coffee consumption market at present.

Zheng Zhi, chairman of the supervisory board of Chongqing Coffee Trading Center, said that Chongqing Energy Group has taken a fancy to the huge market and development potential of the coffee industry. In 2012, Chongqing Energy Group cooperated with Hougu Coffee to carry out coffee bean trade. Under the favorable conditions of Chongqing connecting Eurasian logistics, customs, finance and other factors and the rapid development of China's coffee industry, the coffee trade volume of Chongqing Energy Group reached 520 million yuan in 2015. In 2016, the member units of the trading center vigorously carried out coffee import and export trade, with an import and export trade volume of about 720 million US dollars.

Although coffee landed late in China, it has a strong buying market. In recent years, domestic coffee consumption has maintained an average annual rapid growth of more than 20%. The size of the coffee consumption market is expected to be about 100 billion yuan at present and 600 billion yuan in 10 years' time.

"We should take advantage of Chongqing's unique advantages, seize development opportunities, and integrate into Belt and Road Initiative and the Yangtze River economic belt. In particular, Chongqing has the Chongqing-Singapore-Europe international railway transport channel directly to Duisburg, Germany, and has established a convenient customs clearance mechanism with the countries along the route, such as Kazakhstan, Belarus, Russia, Poland, and Germany, which is more conducive to coffee transportation. This has become an obvious advantage for Chongqing to build a coffee trading center. " Zheng Zhi said that through the Yuxinou international train, you can go directly from Chongqing to Duisburg, Germany, with a total distance of more than 11000 kilometers, which takes only 13 days, which is 30 days less than river-sea combined transport and 4pm cheaper than air transportation.

"for coffee of the same quality, due to the lack of its own standards and voice, the price of Yunnan coffee, the main producing area of domestic coffee, is much lower than that of other producing areas in the international market." According to reports, in 2015, China's coffee planting area reached 1.99 million mu, with an annual output of 140000 tons of raw beans, of which Yunnan produced 139000 tons of coffee.

Yunnan coffee accounts for 99% of China's coffee production. At present, more than 60% of Yunnan coffee is sold overseas, but mainly low value-added primary coffee beans. " Zheng Zhi said that before the establishment of the platform, the quality of domestic coffee was not very high, mainly due to the low development of the coffee market and no say in pricing. After the establishment of Chongqing Coffee Trading Center, it can provide Chinese coffee farmers with channels for information release, fair bargaining, public trading and capital guarantee, solve the problems of asymmetric information, weak price discourse and lack of promotion platform, and effectively promote the increase of farmers' income. consolidate the most important foundation for the healthy development of the domestic coffee industry. Zheng Zhi told reporters that at present, Yunnan's Hougu coffee can sell well abroad at a reasonable price, and the coffee sold by Yunnan farmers has increased by 3 cents per pound.

Zheng Zhi said that the "Coffee bulk Trade Standard testing system", led by the Chongqing Coffee Trading Center, has been implemented during the 2017 coffee harvest season and strives to promote it into a national standard. At present, Chongqing Coffee Trading Center publishes coffee transaction reference price every day, which has become an important reference for domestic coffee trading, striving to become China's coffee price index, effectively promoting the value discovery of domestic coffee, and striving for China's voice and pricing power in the coffee industry. Chongqing Coffee Trading Center is applying to the foreign exchange management department for cross-border foreign exchange settlement collection and payment service license, and strive to provide domestic and foreign customers with more convenient transaction settlement services.