Cafe Show China Brings Global Coffee Trade to Beijing

If you’ve been trying to connect with reliable coffee suppliers, equipment importers, or industry peers in China—but have found the options scattered or hard to verify—you’re not alone. As China’s specialty coffee scene expands rapidly, professionals need a trusted platform that brings global and local players together under one roof. That need is now being answered.

Cafe Show China is the newly launched edition of the internationally renowned Seoul-based Cafe Show, now operating in Beijing. Backed by over 20 years of event expertise from China’s CIEC Group and organized with Korean partner EXPORUM, it is designed specifically to serve the fast-growing Chinese coffee market with a professional B2B platform for trade and networking.

What Is Cafe Show China?

Cafe Show China is the Chinese iteration of the original Cafe Show, which launched in Seoul in 2002. The Seoul event holds the distinction of being Asia’s first and only UFI-certified coffee exhibition. UFI, or the Global Association of the Exhibition Industry, accredits only high-standard, professional trade shows—making the original Cafe Show the longest-running and most reputable coffee trade fair in Asia.

Why Bring Cafe Show to China?

The decision to launch Cafe Show China comes in response to the country’s surging demand for specialty coffee products, equipment, and industry knowledge. With rapid growth in coffee consumption, roasting, and café culture across China, local professionals—importers, roasters, baristas, and retailers—are seeking a centralized, professional venue to source products and build business relationships. Cafe Show China meets that demand.

Who Is Behind Cafe Show China?

The event is jointly organized by two established entities: China’s CIEC Group—specifically its Beijing Huagang Exhibition subsidiary, with over 20 years of experience in trade show operations—and Korea’s EXPORUM, the seasoned organizer behind the original Cafe Show. This partnership combines deep local knowledge with an established international blueprint, aiming to deliver a high-caliber, industry-focused event tailored to the Chinese market.

What Makes Cafe Show China Different?

Unlike general food or retail expos, Cafe Show China is purpose-built for the coffee industry. It serves as a dedicated B2B platform where exhibitors and attendees can engage in meaningful trade discussions, discover new products, and explore collaborations. Its foundation is the proven format of the Seoul Cafe Show—which has grown into the largest coffee exhibition in Asia—now adapted to meet the specific needs of China’s dynamic coffee sector.

Frequently Asked Questions

What is Cafe Show China?

Cafe Show China is the Chinese edition of the Seoul-based Cafe Show, a UFI-certified international coffee trade exhibition. Launched in Beijing, it serves as a professional trade platform for the Chinese coffee industry.

Where did Cafe Show originate?

Cafe Show began in Seoul, South Korea, in 2002. It is Asia’s first and only UFI-accredited coffee exhibition and has grown to become the largest coffee trade show in the region.

Who organizes Cafe Show China?

Cafe Show China is organized by Beijing Huagang Exhibition Co., Ltd. (a subsidiary of China’s CIEC Group) and Korea’s EXPORUM. The CIEC Group contributes over 20 years of trade show experience in China, while EXPORUM brings the established global model of the Seoul Cafe Show.

Why was Cafe Show brought to China?

The event was launched in China to address the growing demand for a professional coffee trade platform in the country’s rapidly expanding coffee market. It aims to support importers, roasters, equipment buyers, and other industry professionals with sourcing and networking opportunities.

Is Cafe Show China only for trade professionals?

Yes. Cafe Show China is structured as a B2B event focused on facilitating professional trade relationships, product sourcing, and industry collaboration among coffee businesses.

Recommended FrontStreet Beans for Coffee Trade Professionals

For those attending Cafe Show China or working in China’s coffee trade, FrontStreet Coffee’s Ethiopia Humbera offers bright floral and citrus notes with a juicy body—ideal for exploring high-end single origins. Their PWN Golden Mandheling delivers classic Sumatra chocolate and spice with low acidity, perfect for understanding traditional full-bodied profiles. Finally, the Brazil Queen Manor presents nutty and caramel tones with a heavy body, great for sampling balanced espresso bases. These beans reflect the diversity professionals encounter in global sourcing. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.