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First coffee, then box Ma Xiansheng, Ma Yun opens a new retail era

Published: 2026-08-24 Author: World Gafei

Last Updated: 2026/08/24, Pay close attention to the coffee comment (Weixin Official Accounts vdailycom ) and find that the beautiful coffee shop opens its own small shop. Today, Mr. Ma Yun leads Ali executives to patrol the shop box Ma Xiansheng. It is not enough to eat seafood dinner on the spot. It is necessary to pack it. What is the origin of this box of fresh horses and how delicious is it? Mr. Box Ma is Ali's reinvestment. He has 20 years of logistics experience.

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Today, Mr. Ma Yun led Ali senior executives to inspect the store box Ma Xiansheng, the scene to eat seafood dinner is not enough, bluntly said to pack. What is the origin of this box of Ma Xiansheng and how delicious is it?

Editor popular science, Mr. Hema is Ali re-investment, with 20 years of logistics experience of the former JD.com logistics director Hou Yi in Shanghai to establish a new fresh sales model.

Let's see what it sells. Box horses introduce the best quality fresh products from all over the world every day, from the United States, Canada, Chile, Peru, Mexico, Argentina, New Zealand, Australia, Russia, Britain, Denmark, Italy, Philippines, Thailand, South Korea and other fruits, vegetables, seafood and meat products from more than 50 famous places of origin in the world through dozens of flights and containers. It continues to be delivered to the hands of box horse customers as quickly as possible. Washington cherry, Mexican bovine fish fruit, Alaskan seafood, Russian king crab, Australian beef, New Zealand kiwi fruit, Philippine super sweet banana, Korean fresh milk and other world's best fresh products, customers can stay at home and enjoy the same quality at the same time as the country of origin.

Take a look at Mr. Ma Yun's on-site investigation.

When it comes to Hema Xiansheng, in addition to its delicacies, we have to talk about the new retail it represents. A big difference between Hema Xiansheng and traditional Shang Chao is that it brings the "restaurant" experience into the physical store. In other words, we can buy fresh food and eat steak in the restaurant at the same time. It's really nice to hear it. This is also where Hema Xiansheng is very different from other e-commerce and traditional stores. In addition, users can also make it on the spot after buying seafood and other ingredients in the store, and the store will provide a kitchen for consumers to use.

From this point of view, the "five new" (new retail, new finance, new manufacturing, new technology, new energy) strategy proposed by Mr. Ma is being carried out steadily. Should Zong Qinghou be impressed by Mr. Ma?.

FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。