Fruit coffee market occupy "coffee looking for long" to find partners

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A coffee shop with fruit coffee as its selling point will officially open in downtown Taipei in August. As its name implies, it is a very different cafe, featuring fruit lattes and selling 100 innovative products at the same time. It has also launched a "one-day manager" mode of operation, which welcomes young people to invest.

The founder of "the search for growth" is Li Mike, who was born in 65. His family runs an orchard. Since childhood, he has helped in the family's fruit store, invested in the coffee shop, and has not forgotten to focus on fruit.

"there are so many cafes in Taiwan, but if a cafe doesn't sell 200 cups of coffee a day, it's hard to survive for a long time, so it's important to make 'differentiation'." He said that Coffee, a long-growing fruit coffee, uses raw fruit juice without adding water to enter the market from the point of view of healthy coffee drinks.

Li Mack points out that just like the innovative combination of pearl milk tea, it is also an initiative to make fruit lattes from authentic fruits combined with milk and soy milk. He said that the latte is the most popular and popular coffee drink in the entire coffee market. in addition, in addition to using Taiwan fruit, it also uses Taiwan's Alishan coffee beans to make the latte full of Taiwanese flavor.

Lin Fengguan, a counselor for "looking for growth" and a partner in Walker buying start-up settlement, pointed out that the four major supermerchants sell coffee every day and can sell hundreds of millions of cups a year, so cafes will not be competitive if they do not make their own characteristics. so the founder of Coffee search combines fruit with coffee. In addition, considering the current boom, most coffee shops are not very profitable if they sell only one item of caf é, so as many as 100 innovative products have been added to make the coffee shop not only a coffee shop, but also a link to the passageway. Apply price increase to operate in order to boost revenue.

In addition, the business model of "one-day shop manager" is also very special, allowing friends who are interested in operating a small amount of investment to learn how to make coffee, draw flowers, mix wine and barbecue through scheduling as a day's boss or shop manager, and learn how to be a boss. The turnover of that day will be counted as the manager of all shifts on that day.

According to a survey, more than 60% of office workers in Taiwan want to open a coffee shop, but it is not easy to open a coffee shop. It is impossible to open a decent coffee shop in Taipei without NT $3 million. The coffee shop uses the innovative business contracting model of "one-day manager," so that young people can run the coffee shop without spending too much capital and learn directly from the owner. Lin Fengguan says, "as long as you spend NT $60,000 to NT $70,000 a year, you don't have to bear the monthly rent and other operating expenses."

The first store of "looking for growth" is located in the Taipei MRT city station business district. It is expected to open on August 12. On that day, a promotion will be held. Consumers can choose a fruit by adding one yuan on the spot. In the second half of this year, there will also be intensive display stores in the north, middle, and south of Taiwan.

The one-day managers of "looking for growth" gathered together to learn and share the management methods of the cafe. Operator / provider

A variety of fruit lattes, made from fruit without water in the original juice, combined with coffee, soy milk or milk, aimed at people who like natural health. Operator / provider