The true meaning of Starbucks, the symbol of American coffee culture
Editor's note: coffee has long been popular all over the world, and cafes are all over the world. As we all know, coffee chains in the United States run very well, such as Starbucks. Next, let's take a look at what the coffee culture in the United States is like.
The first coffee shop in the United States was the London Cafe (London Coffee House), which opened in Boston in 1691. Later, the largest coffee shop in the world was also born in Boston. It was founded in 1808 and unfortunately was destroyed in a fire 10 years later.
Today's American cafes have their own unique form and atmosphere. Like the popular American fast food culture, most American cafes also embody a fast-paced way of life of American society.
Americans have created many miracles of chain operation in the catering industry, such as the well-known chain brands such as McDonald's, KFC and Pizza Hut, but no one would have thought that in just 20 years, Starbucks has created another fairy tale glory.
Today, when you go to many modern cities in the world, you will see a green round icon with the pattern of a goddess on it, smiling and telling you about a miracle from America.
You may not be surprised to say that no one knew about McDonald's in China 20 years ago, but wouldn't you be surprised when someone tells you that Starbucks, the world's most famous American coffee chain, didn't even know the name of Americans 20 years ago?
It was reported not long ago that Starbucks, an American coffee chain, now has more than 6000 stores around the world, including 4700 in North America, and plans to grow to 10000 in the near future. Looking all over the world, how many chain operations can there be on this scale?
But who would have thought that when Starbucks was founded in 1971, it had only one humble store, but just 20 years later, it had 2000 stores, and 10 years later, that number had quadrupled again, which is a miracle of the world economy.
Apart from the outstanding operators of Starbucks, there is also an indispensable role for this miracle, and that is coffee.
Starbucks is a real cafe in any case, and although it is in the form of a chain operation, every branch, whether in North America or China, shows the unique style and atmosphere of American cafes.
Nearly 30 Starbucks stores have been opened in Beijing, and Starbucks in Shanghai is getting deeper and deeper into the hearts of fashion young people. Starbucks is a symbol of fashion culture all over the world, and it has recently been named one of the top 10 most popular brands for fashionable women in the world, which is the best interpretation of the characteristics of American cafes.
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The symbol of Starbucks American Coffee Culture (2)
Who changed coffee from solid to liquid once had the honor to be invited to a coffee player's shop, it was a small shop with a sense of home, the sofa was very comfortable and the light was soft, but what moved me most was coffee. Watching the host demonstrate a handful of raw beans, after baking, grinding, cooking, and finally into the cup, indulge in the process of coffee from solid to liquid.
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