The profit is 5.3 times that of Taiwan! There are two reasons for selling Starbucks in Shanghai.

Luo Zhixian announced on the evening of the 27th that Uni-President and Uni-President would sell 20% and 30% of Shanghai Uni-President Starbucks to Starbucks of the United States respectively, and buy back Taiwan's Uni-President Starbucks.

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Luo Zhixian, chairman of the Unification Group, announced a few days ago that Uni-President and Uni-President will respectively sell 20% and 30% of the shares in Shanghai Starbucks to Starbucks in the United States, for a total of 40.108 billion yuan, and buy a stake in Starbucks in Taiwan from Starbucks in the United States. in the future, it will be operated by unified sole proprietorship. Why on earth did Unification want to sell the "big golden chicken" of Starbucks in Shanghai for the "little golden chicken" of Starbucks in Taiwan?

In terms of "contribution", Shanghai Starbucks is much higher than Taiwan. Shanghai Starbucks currently has 1350 stores and made a profit of 4.13 billion yuan last year. The net profit after tax last year was 770 million yuan. Chen Ruitang, general manager of Uni-President, said in March that Shanghai Starbucks made the most profit last year, with a large number of stores and good locations.

So why did Unification give up the big golden rooster of Shanghai Starbucks? The World Magazine has analyzed two major reasons: first, Taiwan's coffee market still has potential, and the coffee market and the average number of cups consumed by Chinese people have a lot of room for growth. It is understood that the size of Taiwan's coffee market has reached 70 billion yuan, with unified Starbucks accounting for 10%. The average number of cups consumed by consumers has increased every year, from more than 50 cups to more than 122cups, but it is still a far cry from the average number of cups in Japan and South Korea.

The second is to focus on "focusing on management." Luo Chih first took over as the general manager of the unified enterprise. He has always taken "focus on management and simple operation" as his business strategy. Expanding his business territory is not his ultimate goal. He repeatedly cuts the profit model and locates the unknown business body. Based on profitability, it is in line with his business philosophy. However, Luo Zhixian has not responded positively to rumors that the US parent company wants to take back Starbucks in Shanghai.