Unified Group withdrew from Starbucks in Shanghai and still planned to counter-attack China with coffee beans.

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Unified Group sold out its stake in Starbucks in Shanghai, retreated to Starbucks in Taiwan, and became 100% wholly owned, causing market doubts, but according to BusinessWeek, Luo Zhixian, chairman of Uni-President Group, did not give up the Chinese coffee market and let go of the coffee shop. he plans to attack China with coffee beans.

The report points out that the transaction model of unifying Shanghai and taking Taiwan has been decided two years ago, and only the price has not been settled. Originally, the agency brand business is "wife's destiny." regardless of whether it is good or bad, the power of life and death is always in the hands of the parent company. therefore, for Luo Zhixian, the retreat war of Starbucks in Shanghai is a strategy of small loss as a win.

More importantly, the preservation of Starbucks in Taiwan is of great strategic significance to Luo Chih-hsien's dream of being the "king of coffee beans." The coffee business needs to be bigger. Compared with the agent brands that help people marry, the one-stop mode of importing coffee beans, roasting and processing, and then sending them to Taiwan and overseas channels for sale can generate the greatest profit. This unified "stock swap" deal with Starbucks will give Luo Zhixian nearly 30 billion yuan to build up armaments for the coffee bean wholesale business.