Starbucks seeks Innovation in the Development of Coffee Journey becomes an outpost

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Taiwan's coffee culture was introduced by foreign markets and gradually developed at a local pace. Unified Starbucks found that the rise of new coffee groups in China is more innovative, so it pursues the promotion of coffee culture and promotes the way of life integrated into the local culture.

Coffee has become a cross-disciplinary and borderless way of life. People all over the world interpret coffee with their own unique way of life, even in Seattle, New York, London, the Netherlands, Amsterdam, Tokyo, Japan, and so on. In recent years, there have been grand coffee exhibitions to attract people from all over the world to participate.

At a time when Starbucks' flagship stores in Seattle of the United States are being opened around the world to build Starbucks boutique bakery (Starbucks Reserve Roastery and Tasting Room), even if the hardware space and consumption intensity prevent Taiwan from becoming the target of the flagship store in a short period of time, Unified Starbucks still wants to break through and strive for innovation.

Unified Starbucks' unique global exhibition concept store, Starbucks Coffee Journey Coffee Journey, was held in Huashan, Taipei for the fourth year, from more than 20,000 visitors in 91 days to 100000 during the 40-day challenge this year, which also attracted Starbucks fans around the world.

Unified Starbucks shared a short story and pointed out that the Longmen concept store currently has the only Black Eagle machine in Taiwan, but in fact, Black Eagle first appeared in the coffee trip held in the second year, and it did cause some topics at that time.

Unified Starbucks originally introduced Reserve boutique coffee, but it didn't go well at first. Taiwanese people's imagination of coffee is still latte and seasoned iced coffee.

Unified Starbucks points out that Longmen City is the first coffee concept store in Asia to be located in the Eastern District, which really brings about the trend of so-called boutique coffee, from understanding coffee beans in different producing areas to different conditioning methods of Clover Brewed, pour over or Black Eagle, all shaping a different look of coffee life in the past.

As the front line of innovation, Uni-President Starbucks pointed out that the coffee journey played an important role, such as the exclusive drinks at the Huashan flash store this year, are the painstaking efforts of the R & D team, and many ideas come from the integration of partners, outlets, and consumers.

The competition in Taiwan's coffee market is fierce, from not being popular in the early days to being coffee shops in the streets and alleys now, coffee culture is evolving rapidly. Starbucks is an indicator of the chain cafe, feeling the evolution of the quality of domestic coffee, the younger generation is highly sensitive to innovation, so that unified Starbucks has to transform in the competition.