Louisa coffee is very popular all over Taiwan! Founder: learn to be an invincible Xiaoqiang

Professional barista communication, please pay attention to coffee workshop (Weixin Official Accounts cafe_style )

Since June 2006 in Minsheng East Road section, opposite the Xihua Hotel opened the first founding store, Louisa coffee (LOUISA COFFEE) general manager Huang Mingxian has now opened more than 301 stores in Taiwan, the most touching thing is that so far the first customer, still almost every day to buy a cup of coffee before going to work.

When he was studying, he got used to drinking coffee to refresh himself, and he really fell in love with coffee. Huang Ming-hsien says that it was in his junior year in college that he went to America to find a friend, and his friend took him to Starbucks. The cup of white chocolate mocha really surprised him. Later, his sister brought back a packet of raw beans, which made Huang Ming-hsien try baking.

Trying to figure out where good coffee comes from.

At that time, Huang Mingxian thought, brewing coffee should be a simple and easy thing, so he used this bag of coffee beans to brew coffee and want to share with his family, did not expect him to even know how to filter out coffee grounds, this also let him move "want to figure out how to get a good cup of coffee idea."

Before the opening of the first LOUISA COFFEE, Huang Mingxian not only traveled all over Taiwan from north to south to drink coffee, but also felt its space atmosphere. He even went to Starbucks for a year to learn all the standard procedures.

"If you want to learn, you have to learn the most indicators."

Huang Mingxian said, This reminds him, When he was a child once his mother took him to the traditional market to eat snow ice, But that family snow ice is very common, At that time his mother directly suggested the boss "You should eat to see the snow ice in Taichung", This sentence affected him very deeply, Let him know "To learn, To learn the most indicators".

In just ten years, Huang Mingxian was able to rise in the red sea of coffee. Before starting his business, he concentrated on squatting for 3- 4 years and stabilized his horse stance before opening his first shop. His father and mother, who did not drink coffee, drank coffee specially brewed by their son every day in order to help their son realize his dream. This lasted for at least 2 or 3 years.

Business needs to be flexible.

Huang Mingxian bought small farmers 'cars, and the headquarters was responsible for the distribution of small farmers' fresh milk and absorbing the cost, so that the franchisees had no worries and promoted small farmers 'coffee together. Reporter Su Jianzhong/Photography

Although he started out as a coffee maker, Huang Ming-hsien says that when he opened a business, he had to understand how to adapt to changes. When he discovered that the number of coffee cups dropped significantly in the summer of June, July and August, he not only sold iced coffee, but also rushed to introduce Provence iced tea. Apart from creating a new coffee culture in Taiwan, he also successfully saved coffee sales, which declined every hot summer.

Since 2010, LOUISA COFFEE has officially opened to join, which is also a new opportunity for rapid brand growth. Huang Mingxian said, So far he still remember the phone number of the first 30 franchisees, Because he will call twice a day to join the owner, Before 12 noon once, At 4 p.m. again, Worried whether they encounter difficulties, More concerned about whether they are making money, And this first wave of 30 franchisees excluded by the landlord recovery factors, So far most stores are still in business.

Learn to be an invincible cockroach

However, the seemingly smooth road to entrepreneurship, the financial tsunami in 2008 caused a surge in raw materials, coupled with the launch of City Cafe by 7-Eleven at that time, and food safety issues, all rushed up. Huang Mingxian said that almost all of them cried when they came home, but what could they do? He could only be patient, thrifty, and try not to spend money, and he would take the case of coffee lectures if he had the opportunity. Now he thought about it and was really lucky. Huang Mingxian: "Because his wife is the student he met in class."

After the storm, Huang Mingxian also deeply realized that although the old-school business model of willpower, persistence and enthusiasm is important, in today's rapidly changing market, there must be a new school of mind that can not turn around. The new generation of entrepreneurs, not only rely on physical strength, but also have new creativity and imagination, in order to be an invincible cockroach in the competitive market.

Huang Mingxian bought small farmers 'cars, and the headquarters was responsible for the distribution of small farmers' fresh milk and absorbing the cost, so that the franchisees had no worries and promoted small farmers 'coffee together. Reporter Su Jianzhong/Photography

Louisa coffee launched "small farmer series" in April, hand in hand with "fresh milk workshop" high-quality small farmer fresh milk, the first wave of "matcha fresh milk cream","latte fresh milk cream", in some stores limited sales, Huang Mingxian said, in addition to adhering to the original intention of providing good things to consumers, the future will also be towards the use of small farmer fresh milk direction efforts.

Therefore, in addition to continuing to promote smallholder day activities and smallholder fresh milk coffee, 3 million yuan has been spent recently to purchase smallholder cars. The headquarters is responsible for the distribution and cost absorption of smallholder fresh milk, so that the stores can promote smallholder coffee together without worries.

Enter department stores and overseas markets

Huang Mingxian revealed that Louisa Coffee (LOUISA COFFEE) will soon start a cooperation plan with Shin Kong Mitsukoshi and officially enter the department store business circle. As for the overseas market, Bangkok, Thailand has been targeted at present, and it is expected that the brand will be planted southward in the first quarter of 2018, while the listing plan is expected to be about 3- 5 years later.