Old industries and new ecology! The matchmaker coffee clerk provides a cup of coffee that is also a takeaway.

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

Coffee cups, founded in 2015, currently focus on mobile coffee cars, coffee machines and coffee bars, while coffee cups serve as an on-demand (on-demand) service platform that mediates consumer demand and coffee roasters.

W1: "now, as long as I don't drink coffee all day, there will be something wrong with me."

W2: "really, so am I. it's hard to change the habits I've formed since I was in junior high school."

W1: "that's right! I used to drink the first card, but after drinking it, I felt uncomfortable. Later, it was much better to switch to the second card. "

W2: "really, the coffee brand is really so bad that you can't fool people whether it's good or not."

Countries all over the world have different feelings about coffee, and from the above alias real conversation, we can see that coffee has long occupied a place in the daily life of Taiwanese. Starbucks in Taiwan has estimated that the current annual coffee market in Taiwan is as high as NT $70 billion, and according to statistics, Taiwanese drink an average of 122cups of coffee a year. But will this be the growth ceiling of the coffee market? Obviously not, because the Japanese drink an average of 380 cups a year and the Koreans drink an average of 300 cups a year, we can see that Taiwan's coffee market still has full potential for development.

The popularity of the coffee market has been followed by the development of Taiwan's unique coffee culture. Every Taiwanese who loves coffee will have such a dream cafe in his heart. However, it is not difficult to go to a coffee shop during the holidays. You can't go to a coffee shop during the day, so it is not so easy to have a good cup of coffee in the office.

In view of the high demand for coffee from office groups on weekdays, coffee action e-commerce platform coffee cups rushed out to pander for this huge "black gold" wealth.

One cup can be delivered! The coffee cup should be sent home as a coffee situation.

Even though there are many street cafes, many chain brands and boutique cafes, and supermarkets and supermarkets are also involved in the battle of take-out coffee, there is still a certain market demand for "coffee delivery." and there is still a lot of room for optimization in this service. For example, when a cup of coffee leaves the store and is delivered to customers, the best taste time is often passed, not to mention when a group purchase order is met, the last cup of coffee is made, and the first cup of coffee may have cooled long ago. Coffee cups launch cup staff action coffee carts to solve the pain points of the coffee industry.

Coffee cups, founded in 2015, currently focus on mobile coffee cars, coffee machines and coffee bars, while coffee cups serve as an on-demand (on-demand) service platform that mediates consumer demand and coffee roasters.

Among them, what connects the platform is the smart green action coffee car that the team is proud of-the cup staff action coffee cart, which only needs a phone call or a few clicks on the screen. The mobile coffee car will arrive at the place designated by consumers to be made coffee by professional roasters.

This mobile base, which does not require external generators and water pipes, can take all the equipment needed to make coffee with the car. The car is not only equipped with coffee machines, steam engines and other professional cooking equipment, but also has the function of connecting orders immediately, which can serve customers at any time. If you don't want to call a taxi every day, you can also choose to join the team and set the coffee machine in a corner of the company as a coffee bar for employees to rest and relax.

Coffee cup _ coffee mobile e-commerce platform _ Meet start-up luncheon _ 2017-6-29 _ he Daxin Photography _ 5705_Lr.jp

Cup staff Action Coffee car and founder Xu Guorui KJ (left), Community Marketing Lai Peizhen Grace (right).

Travel to 20 cities, just to get closer to the coffee industry

KJ, who founded the coffee cup, had entrepreneurial experience when he was young, when he targeted the search engine. After returning to work in the electronics industry, he came up with the idea of starting a business again because he came into contact with the company's internal coffee maker export business.

However, across the mountain, in order to understand the expertise of the coffee industry, KJ spent eight months traveling to more than 20 cities in Taiwan, China, Japan and South Korea to understand the complete coffee industry chain. In addition to field trips, I know very well that I can't play the role of making coffee, and from the point of view that I like to appreciate coffee, getting a coffee appraiser certificate gives me a better understanding of the coffee industry.

Tasting is not meant to be: 70% of bean quality and 30% of baking specialty

If you know more about the coffee industry, you will also know how to make good coffee. He pointed out that the astringent taste of coffee mostly comes from the defects of beans. The quality of beans accounts for 70% of a good cup of coffee, while the remaining 30% depends on the roaster's craftsmanship. Therefore, how to find a good source of coffee beans has become a key.

For the generation of the Internet of things, a small amount of diversity is extremely important, so the staff spirit of producers should be felt by consumers.

Coffee cup founder Xu Guorui (KJ)

Good coffee comes from good beans, and roasters with different personalities will also make coffee with different personalities. To this end, coffee cups actively cooperate with independent boutique coffee shops, and coffee roasters are partners. KJ said that many coffee roasters are limited by their own lack of resources, and it is not easy for them to run their stores well with their enthusiasm for coffee, let alone find ways to develop new consumer groups.

Through cooperation with coffee cups, these coffee roasters can not only have the necessary support of technology platform, brand marketing, community management, design services, logistics and distribution, but also provide quality coffee to consumers.

Use the temperature of professional dedication to develop a blueprint for the future of the coffee industry

KJ believes that it is time to cook now is the future trend. He had previously observed the Chinese market's preference for tea, and combined with his insistence on the quality of baking, he introduced Tieguanyin milk tea baked by the ancient method. As a result, the market responded very well and was once sold out of stock. Such success has also convinced him that a product-centric business model does work.

We actively look for people who are willing to buy coffee and plant different seeds in the hearts of consumers.

Coffee cup founder Xu Guorui (KJ)

Turning the limitation of high-quality coffee into an experience that can be enjoyed anytime, anywhere, this is the biggest difference between coffee cups and convenience stores, chain coffee shops and independent coffee shops.

At present, the repurchase rate of coffee cups is 69.8%, maintaining a monthly growth rate of 8% from August last year to February this year. Q1 is expected to break even next year.

KJ revealed that the team is building a second-generation mobile coffee car and a second-generation coffee machine BEIBEI GO, which will expand to 10 cars and 30 bar sites in the future. At present, the main service area is the Neihu Science Park, which will be further divided by administrative regions in the future. in the long run, it is hoped that driverless vehicle technology can be introduced, using one car and one platform to create huge business opportunities for the coffee industry.

Quick question, quick answer

Q: what is the customer base of the main service?

Mainly aimed at office ethnic groups, as well as economic autonomy, the pursuit of taste of life, interested in cultural and creative trends, fashion goods, and frequent use of digital products.

Q: how do you educate the immature coffee market (such as China)?

The market data obtained at present tell us that as long as we operate the market of one ethnic group, there is enough opportunity to build the whole ecosystem. Although tea is still the mainstream in Chinese society, young people have begun to have a coffee culture, which is a potential new market.

Q: what is the profit model?

At present, there are three main profit models for coffee cups: the first is coffee takeout and delivery; the second is the sale of coffee earbags, barreled coffee and related commodities; and the third is event support.

Q: what is the next goal? How will the team accomplish it?

In the long run, coffee cups will build up the coffee industry ecosystem and complete the last mile to the consumer side through the construction of smart logistics (mobile coffee car) infrastructure. Next, the team will join the mode to complete the expansion of the fleet, and connect staff coffee shops around the country to provide the highest quality coffee and the most convenient service to consumers.

Team Information

Company name: Haokou Cup Co., Ltd. / beibei coffee

Company service: coffee cup beibei coffee (coffee e-commerce)

Establishment time of the company: 2015-6-12

Service launch time: 2016-11-1

Official website | Facebook | Line@ | Coffee cup @ MeetHub

Number of teams: 6 people