Gold Coffee 21 outlets will be closed: no layoffs, re-exhibition shops
Gold mine coffee.
For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)
Gold Coffee, a well-known restaurant chain with several outlets in Taiwan, will be adjusted one after another from the 21st of this month, and 21 stores are expected to be closed. Xiang Chun-Jen of the Brand Communication Department said that some media reported that relevant information such as suspending business and major layoffs was not correct. It is understood that most of the store staff who are about to be adjusted are bakers who have retrained baristas, and the operators claim that there are no plans to lay off staff.
Xiang Chun-Jen said that Gold Coffee has had a simplified store plan since June, mainly in the cancellation of the baking line, and some of the stores that provide baking are also in the simplified project. As for the suspension of business plans, it will be carried out one after another from the 21st. "it is not just closed." operators have clarified that the exhibition store plan will also be carried out at the same time. For example, a new store will be opened in Neihu in September, and the Chunghsiao store will also be converted into a flagship store.
Gold Coffee revealed that all 71 stores in Taiwan will no longer sell bread, but will keep coffee and desserts, and the 21 stores that are about to be closed are located in the north, central and south. In addition to removing the baking line, it will also strengthen the part of boutique coffee. "one of the reasons why the store is closed is to recall employees for re-education and training."
Gold Coffee founded its first store in 2000. At present, there are 71 stores in Taiwan. In July this year, the official website can also see the message of entrustment. According to the website, there are about 900 employees and the company is headquartered in Neihu, Taipei.
Gold Coffee rumors that 21 stores will be closed. Photo / photo taken from the official website
Boutique coffee and desserts will be the main force in the future. Photo / Gold Coffee
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