Gold mine coffee layoffs cut baking line

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Although the coffee drinking population in Taiwan has been growing, the well-known coffee chain Goldmine Coffee has reported layoffs. It is understood that more than 50 bakers across Taiwan have been laid off, and 71 stores will no longer sell bread in the future, but continue to keep coffee and dessert sales.

Gold Mine Coffee said yesterday (19) that it was mainly to adjust its product strategy in the first half of the year, and finally decided to close the baking line internally. It is expected that more than 50 roasters will be laid off, and the company will be laid off according to the Labor Law.

In addition, there are 21 stores in Jinkuang Coffee that are closed for business, and the store staff will be recalled to receive the next stage of fine coffee training. After the study, the store will reopen, and the staff will not be affected.

Coffee shops have sprung up in recent years, and chain coffee shops have expanded in size to grab this fast-growing pie.

However, it was reported that Gold Mine Coffee closed its central baking plant without warning in June, and expanded to the northern central kitchen baking department in July. Two waves of layoffs, totaling more than 50 bakers, also led to the fact that most of the stores in the north and central districts of Gold Mine Coffee no longer sold bread, but still retained coffee and desserts.

"Gold Mine Coffee Crownfancy" is the first chain coffee brand in South Taiwan. It was founded in 2000 and quickly rose in South Taiwan with the demand of low price and high enjoyment. In May 2013, Cankun Group bought 40% equity of Gold Mine Coffee. In January last year, Cankun Group owned 80% of Gold Mine Coffee and became the largest shareholder. The chairman of the board was also Yang Wenfang, chairman of Canxing Tourism.

After establishing its first shop in southern Taiwan in 2000, founder Cheng Li-chien was originally the second generation of a specialty paper shop in southern Taiwan's vegetable market, but he loved coffee and started selling coffee from a cart. Because of the aroma of his coffee, business was so good that there were queues every day, which led him to open a coffee chain shop.

Now gold mine coffee layoffs, downsizing, but also highlights the fierce domestic coffee market war.