Starbucks'"ten-minute rule"-14 "Starbucks cold knowledge" you don't know

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You may not care how Starbucks grew into the largest coffee shop chain in the world, or how they choose their location and category, but you may be interested to know what its logo looked like in the beginning, why it used round tables in the store, and how it almost got an awkward name.

1. The original logo is a bit of H

Starbucks' green mermaid logo has taken root in the hearts of the people. Its official name is Starbucks siren (Starbucks Siren). But its original design is different from what we see now, in addition to the more voluptuous posture, but also a little bit.

The prototype of this edition is based on woodcut prints from ancient Norway, and Starbucks used this sexy logo from 1971 to 1987, and we can still see this original logo in the 1912 Pike Place store in Seattle, where Starbucks has its first store in the world.

After years of improvement, Starbucks logo has evolved into what we are familiar with today.

two。 Set up a round table and care for single dogs

Have you noticed that the tables in Starbucks are all round tables? This is also fastidious. Arthur Rubinfield (Arthur Rubinfeld), vice president of former Star Buck, once explained the good intentions of adopting a round table:

The round table is not so formal and there are not enough seats, and the lack of right-angled edges will make the people sitting on the side feel less lonely.

3. Many storefront designs are selected from three sets of templates.

Do you think Starbucks all over the world look alike? That's because they are really printed from the same mold.

For many years, Starbucks has maintained these three sets of templates: traditional style, artistic style and regional modern style. The traditional style is often found in stores located in historic buildings, with wooden floors and steady copper-green; the artistic style is similar to the loft industrial style, such as exposed steel and concrete; and the regional modern style usually has bright light and attic.

Since 2009, however, many new stores have adopted a mashup style rather than a single template.

There is also a Starbucks in 4.CIA headquarters.

Starbucks is everywhere, even the mysterious Central Intelligence Agency (CIA) can not do without the logo of a green mermaid. This Starbucks is called "Secret Starbucks" or "No.1 Store". It's not next to the CIA, but inside the CIA building. All the employees in the store are subject to strict scrutiny before entering the job.

It is said that the business in this store is very good, and the line often has to line up outside the store. However, for security reasons, Starbucks membership cards such as Starbucks cards cannot be used in this store.

5. Starbucks stores in disguise

In Seattle, Starbucks' stronghold, there are also some secret Starbucks stores. These stores look like independent coffee shops and don't even have the name Starbucks. Starbucks usually uses this as a testing ground for new products.

6. The most expensive drink is $93.58

This is not a drink on the menu, but a recipe tested by US tech blog Business Insider: pumpkin latte and 101portions of espresso. Such a drink cost US $93.58 (about NT $2800). If you are not afraid of the serious consequences of consuming too much caffeine, you can try it.

7. Starbucks almost wasn't called Starbucks.

Gordon Bowker, one of the co-founders of Starbucks, originally planned to name the company "Pequod," after a whaling ship in Herman Melville's classic novel Moby Dick.

But their creative partner Terry Heckler found a problem, and Pequod and pee-quod agreed, while pee means "pee". In addition, according to Gordon Bowker, the other two founders once wanted to use the name "Cargo House" very much. In the end, they chose the first mate's name Starbucks on the Pequod.

8. The ten-minute rule

Starbucks has an unwritten "ten-minute rule": open 10 minutes early and close 10 minutes late.

John Moore, a former marketing manager at Starbucks, says this is to provide a good customer experience, "because there are almost always customers waiting to open the store." As to whether all stores follow this rule, that is another matter.

9. Most Starbucks drinks contain more caffeine than a can of Red Bull.

A large cup of drip coffee contains about 320 milligrams of caffeine, while a bottle of about 248 milliliters of Red Bull drink contains only about 80 grams.

10. The Starbucks Christmas Cup has been around since 1997.

Every year, Starbucks' specially designed cups for Christmas have become a hot topic on social networks. in fact, the tradition of the Christmas Cup has a history of 20 years.

11. Star Frappuccino is inspired by competitors.

Frappuccino is already one of Starbucks' brands, and its appearance can be attributed to a man called Kenny G. Donovan's people. He was an early investor in Starbucks and later became known as Frappuccino in the 1990s when he advised CEO Schultz to imitate another coffee brand Coffee Bean & Tea Leaf to launch mixed drinks.

twelve。 Star Frappuccino (Frappuccino Effect)

There is such a word in the real estate industry: star Frappuccino phenomenon. It is said that when a Starbucks is opened in a certain area, house prices in that area will rise significantly. About 96% of houses near Starbucks have doubled since 1997.

13. Starbucks stores care about smell very much.

Former Starbucks CEO Schultz has said coffee beans can easily inhale odors. That's why all Starbucks stores have banned smoking since the late 1980s, and baristas can't wear perfume.

14. Starbucks has more than 87000 combinations of recipes

Many people are keen to use recipes on various "secret menus" to ask baristas to make themselves a drink that is not on the menu. According to Lisa Passe, a spokesman for Starbucks, if you use all the core ingredients and spread with a variety of seasonings, you can get a total of more than 87000 combinations. Even at the pace of one cup a day, it takes more than 238 years.