There are more than 1000 coffee shop chains in the world, "85 degrees C", why not 86 degrees or 87 degrees?
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I believe everyone has heard of Taiwan's own brand 85C, right? I wonder if you have ever wondered why 85 degrees C is called 85 degrees C, why not 86 degrees C or 87 degrees C.
Taiwan's well-known restaurant chain 85C was founded in 2003 by Mr. Wu Zhengxue, who once founded 50 yuan hot pizza, mainly selling hand-made drinks, coffee, cakes and desserts, although the company is registered in the Cayman Islands. but it still started in Taiwan, and the first 85C store is located on Baoping Road in Yonghe, New Taipei City.
The reason why it was named 85 degrees C was that coffee at 85 degrees Celsius had the best taste and flavor, and it was best to drink it. In addition, because the elements used in the name are numbers and English, both of which are common languages around the world, they will be more recognizable in overseas markets.
Sure enough, the performance of overseas markets also reflects this statement. In addition to the more than 300 strongholds in Taiwan, 85C is also going overseas and looking at the whole world. It now has many strongholds in the United States, Hong Kong, Australia and Chinese mainland, with more than 800 exhibition stores worldwide.
With regard to the temperature of brewing coffee, generally speaking, in the process of brewing and extracting coffee, the water temperature had better be maintained at about 90 degrees Celsius, and coffee beans with different roasting degrees will also control the choice of water temperature. And the best temperature after coffee extraction, just like the origin of the brand of 85C, is about 85 degrees Celsius.
Coincidentally, there is also a temperature in the name of Feeling18.18 degree C Chocolate Workshop, a well-known brand in Taiwan's chocolate industry, for similar reasons. Feeling18 uses 18 degrees C because they think that 18 degrees Celsius is the best environment for chocolate to be produced, preserved and tasted. In 2006, it began to make its fortune on the Internet and was able to operate continuously for more than a decade, and even further developed a physical storefront, which must have been affirmed to a certain extent.
With regard to the storage temperature of chocolate, it is usually recommended that it is best between 5 and 18 degrees Celsius. 18 degrees Celsius is indeed a suitable choice.
Is it true that 85 degrees Celsius is the best temperature for coffee and 18 degrees Celsius is the best temperature for chocolate? In fact, not necessarily, after all, green vegetables and turnips have their own preferences, and everyone has their own preferences. However, as long as the people who enjoy it like it, no matter what the temperature is, it must be the right temperature.
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