Mr. Kaka, a huge coffee market in China, wants to cater to Chinese tastes with coffee and milk tea.

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China has become the largest consumer of many goods because of its large population. China consumes 30% of the world's rice products, but coffee consumption accounts for only 1% of global coffee sales. With the further upgrading of lifestyle, the proportion of coffee consumption is gradually increasing.

According to the statistics of the European Coffee Organization, China's coffee market is growing at an annual rate of 15%. In 2016, the scale of China's coffee consumption market has reached 70 billion yuan. A trillion-level market for coffee is taking shape.

Under the influence of strong growth and rising consumption, cafes are constantly updated and upgraded. It is not easy for the catering industry to create a brand new product that is popular with the public, which involves the popularity of culture and public acceptance of the taste of the new product. The combination of "innovation scene" and "taste innovation" has become a new choice for beverage entrepreneurs. In scene innovation, cafes are becoming more and more miniaturized and breaking the limitations of traditional cafes because of fierce competition, high rent, accelerated pace of life and other pressures.

Today's introduction of "Mr. Kaka" through the application of intelligent technology and modern construction art, exclusive research and development of "intelligent container" for scene innovation. Multiple functions such as multi-scene self-switching, beverage retail, derivative retail and environmental protection can be realized in the 10m2 box, which can effectively improve the turf efficiency. On the product side, "Mr. Kaka" through the Internet product research and development model, by sales data and customer feedback drinks rapid iteration, the original more local taste of coffee and milk tea.

"Mr. Kaka" modularizes the container and customizes it into a smarter, more personalized retail carrier. The cabinet can be equipped with any combination of product equipment modules, which can be used for the production of coffee and non-coffee drinks and the storage of light food products. In the 10m2 box, "Mr. Kaka" integrates refrigerated and refrigerated space, intelligent sensing water circulation system and energy management system. At the same time equipped with embedded advertising screen, as well as a new lighting design.

On the merchant side, the system connects online and offline traffic and mainly provides three functions: making an appointment to pick up a cup, a social community, and a takeout function in cooperation with other e-commerce platforms. The coffee raw materials of all operators are imported from abroad and delivered uniformly by the platform. According to the previous sales situation, the system automatically judges that the inventory has reached the warning value, reminds the replenishment, and provides replenishment suggestions.

GE Qihui, founder of Mr. Weird, said that with the technological maturity of the cloud service platform, there will be more artificial intelligence facilities embedded in the products in the future. Such as remote control, unattended and so on. The face recognition system, which is currently in the experimental stage, can monitor the precise number of people in the store, remove the service and staff, and accurately determine whether there are members entering the store and which employees are on duty today. The flow of people and turnover of the store can be known in real time through the monitoring data of the mobile phone. These technologies are of great significance for managing a store and for data collection and analysis.

Mr. weirdo founder GE Qihui

There are two ways for merchants who want to join Mr. Kaka to cooperate: partnership and franchise. Partnership means that the partner leases the box and undertakes the equipment depreciation and operating expenses. The franchise system is an one-off buyout of equipment, which requires less upfront investment and eliminates operational worries such as location, rent, water and electricity, etc. The use of these two models is more flexible, at the same time, domestic food safety is a sensitive topic, direct marketing + partner way can carry out quality control.

On the quality control of coffee, GE Qihui said that at present, "Mr. Qika" has established a standard process and supply chain system as well as a standardized training system. Long-term continuous training for operators through mobile training systems and training centers to ensure coffee taste.

Mr. Qika founder GE Qihui (second from left) and Qiu Lei (second from right), president of Poly Automobile Group, discussed cooperation.

In recent years, Chinese coffee consumption habits and interest are slowly being cultivated, but traditional cafes have many problems, such as overweight asset structure, large upfront investment, high operating costs, long profit cycle and so on. People began to pay more attention to light mode operation, while improving turf efficiency and increasing profit margins. Coffee smart containers, considering the needs of Chinese consumers and merchants, how to satisfy the public's curiosity about the taste of new products, and how to help merchants who want to join to maximize profits while reducing operational pressure, it is the focus that entrepreneurs in the catering industry need to consider. In the next few years, with the continuous enhancement of the consumption power of urban residents, the Chinese beverage market is in urgent need of leading brands, coffee is more and more favored by the new generation, and innovative coffee products may also become a new choice for mass fashion consumption.