Chain coffee brand Hangzhou accelerates expansion of COSTA, Starbucks new store unveils

The coffee shop will be as busy as my grandmother's house, and it will take an hour to eat hot food. Such a scene appeared in a newly opened coffee shop in Queen's Park, Wulin Road, where the owner played waffles and was very popular with diners.

Recently, Hangzhou is not the only new coffee shop, Hanyan, Lande Mary, Xiao living room, tea honey, Ruijing …... These are all literary and artistic names, and there are about 10 new coffee shops in Hangzhou this month, while according to statistics from the Hangzhou Coffee and Western Food Association, there are only 20 to 30 new coffee shops in Hangzhou every year. The coffee shop in Hangzhou is a little crazy.

Chain big brands step up shop opening

At the end of this month, COSTA Coffee will open its tenth store in Hangzhou. This year, Starbucks has successively opened Gudun impression City store, Zhejiang Daily store, Xixi impression City store. It can be said that where there is a commercial complex, these internationally renowned coffee chains will not be left behind. At the beginning of this year, Starbucks had nearly 700 stores in mainland China. Starbucks, as a leader in the coffee industry, has a budget of 300 new stores this year. By 2015, Starbucks will expand to 1500 across the country.

In 2010, McCoffee opened its first store in China. After three years of promotion, the coffee brand, which sold Starbucks in the United States, has reached 516 stores nationwide. In order to meet the more diverse dining needs of young customers, McDonald's launched a massive recruitment plan on May 20. Ready to focus on expanding the Chinese market of wheat coffee.

It is estimated that by the end of 2013, the total number of McCoffee in the country will exceed 750. Among them, there are 15 in Zhejiang and 10 in Hangzhou. McDonald's official said: "so far, the expansion of McCoffee is based on existing McDonald's stores, and there is no separate McCafe store."

In order to attract domestic customers, foreign coffee chains are full of tricks. McCoffee recently updated the menu to add Asian tea series that are more suitable for Chinese people to the beverage list. Starbucks and Pacific launched zongzi. Xingbing rice dumplings this year is to put down their posture and join the group buying army. In the eyes of industry insiders, the localization measures of foreign brands not only split the traditional Chinese dim sum market, but also put a Chinese label on their own brands.

More than a dozen new personality shops open a month.

The new coffee shop in Hangzhou can be described as blowout. More than a dozen new coffee shops have been opened in the last month. An industry insider said that in the past two or three years, everyone's mantra has gradually changed from where to grab a meal to where to go for a drink.

Miss Han, head of the Korean brand coffee shop Man Coffee, said: "the ordering rate of waffles and other products and coffee in the store is almost 55%. More guests order waffles first and then coffee." Waffles and toast are more profitable than coffee. Also a Korean brand, Coffee with you is about to open its third store in Hangzhou.

In response to the low turnover rate in coffee shops, some coffee shops raise prices to maintain revenue, while others choose rich menus. It is hard to imagine that the signature product of a coffee shop is crucian carp noodles, which happened in a cold smoke cafe. The head of the cafe said that during the lunch peak, crucian carp noodles can sell 20 or 30 bowls. It has become a new canteen for white-collar workers in nearby office buildings. More coffee shops like kale have turned desserts from outsourcing to home-made desserts because of rising cake sales.

Is it suitable for a cup of coffee to go to the bookstore to read? The "Xiao living room", which opened on a trial basis not long ago, takes this route. Following the style of carving time and Phoebe Coffee, the bookstore plus coffee model has also taken root in Xiaofeng Book House.

According to the statistics of Hangzhou Coffee and Western Food Association, the number of cafes in Hangzhou is about 600, and the number is growing steadily at the rate of 20 to 30 a year. It can be said that coffee consumption in Hangzhou is making the third leap. Li Xiaoyang, general manager of North African Coffee, has a deep experience: "three years ago, no more than 10 coffee shops came to us for counseling. This year, we have 80 alliance stores." People are no longer satisfied with using imported brands of coffee beans to make coffee, but gradually begin to choose fresher locally baked foreign raw beans to improve the quality of coffee. "

Lou Boeing, secretary general of the Coffee Western Food Association, said: COSTA Coffee "opening cafes has become a new investment channel. Most of the new cafes extend to office buildings, CBD, science and technology parks, with small store size, low input cost and diversified menus." In ten years, the number of cafes in Hangzhou has soared nine times. With the young people's understanding of coffee culture and the demand of business people for coffee, the clip of holding a cup of coffee in American TV series will appear in our daily life.

(responsible Editor: Leo)