85C plans to open 20 stores in Fujian this year, mainly in Fuzhou and Xiamen.

Since its landing in Fuzhou in October 2010, the well-known coffee roasting chain brand 85C has successively opened 29 stores in Fujian, with stores in Fuzhou, Xiamen, Quanzhou, Zhangzhou, Putian, Fuqing, Changle, Pingtan, Shishi and other cities.

On a sunny afternoon, at the preparation site of 85C Quanzhou Ocean Store, the reporter interviewed Wu Zhensong, manager of 85C South China Market Development Department, and asked him to talk about the current development of 85C in Fujian. He also exchanged views on some of the problems facing 85C at present.

Reporter: "first of all, please talk about the store opening plan of 85C this year."

Mr. Wu: "this year, 85C plans to open 20 more stores in Fujian. This plan is slower than the original plan. It will mainly tap the potential of mature markets such as Fuzhou and Xiamen, stabilize the market and consolidate development."

Mr. Wu: "We entered the Fujian market in 2010. we first opened the first store on Fuzhou Provincial Road, which was welcomed by the market as soon as it was launched, which prompted us to expand the market in Fujian on a large scale." However, some recent events have forced us to slow down the pace of development and think calmly about how to improve our management. "

Reporter: "can you elaborate?"

Mr. Wu: "We merged all the stores in Fujian Province in May 2011 to form 85 degrees (Fuzhou) Catering Management Co., Ltd., and the 8000 square meter central factory in Xiamen Torch Park was also put into use in March 2012. the company has entered a period of rapid development. At this time, the demand for personnel increases greatly, but the training of staff and the management of stores can not keep up. Therefore, we feel that it is necessary to sacrifice some of the speed of development and improve service and food safety management, so that consumers can not easily lose the goodwill we have established. "

Reporter: "I see that there is some negative information about you on the Internet. What do you think of it?"

Mr. Wu: "first of all, I would like to thank the media and consumers for their attention to us. We also seriously verify everything mentioned by the media or consumers, no matter whether it is true or not, we need to pay enough attention to it." In addition, we will also actively participate in some social welfare activities and actively enhance our image. For example, in early May, the store you see is expected to open, and we plan to do a Mother's Day event with the theme of "Great Maternal Love". I hope you will come and join us then. First of all, I would like to stress that we do not show, we just want to do some practical things for local consumers. "

Brand Tips:

As a well-known chain of bread, coffee and baking in Taiwan, 85C has become the largest coffee cake chain with the largest turnover, and its chain stores have spread to China, the United States, Australia and other countries. Since entering Chinese mainland at the end of 2007, it has won the favor of more and more consumers with its five-star quality and civilian price. At present, 85C has chain stores in Shanghai, Hangzhou, Nanjing, Beijing, Tianjin, Fuzhou, Shenzhen and other big cities. The number of chain stores has exceeded 380, providing 24-hour operation and delivery services in most chain stores.

The quality concept of baking on the spot, using the dough only on the same day and scrapping it every other day, as well as the innovative R & D ability to guarantee the listing of more than ten new products every month, also made it well received as soon as it was listed.

(responsible Editor: Leo)

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