Be optimistic about the big business opportunity of "black gold" McDonald's rushes into the bottled coffee market

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MCD-US 's McCaf é has decided to challenge SBUX-US directly to compete with the coffee faucet on supermarket shelves next year.

McDonald's announced Wednesday that it is working with KO-US to sell McCaf é Frapp é, a ready-to-eat drink.

The caramel, vanilla and mocha-flavored drink is not the first time a fast-food chain has entered a grocery store. McCaf é's whole beans and ground coffee have long been on shelves across the United States.

Dunkin Donuts also recently decided to try out bottled drinks in supermarkets, convenience stores and large retailers, USA Today reported. The coffee maker launched its own brand of ready-to-eat coffee drinks in February.

Starbucks first began peddling bottled Frappuccino frozen coffee drinks in 1996.

The instant coffee industry is growing rapidly. Sales in this category exceeded $2.8 billion last year, reaching 131 million gallons, up from more than $2.5 billion and 116 million gallons in 2015, according to consulting and research firm Beverage Marketing.

McDonald's also expanded its coffee products with three new Italian coffees: caramel macchiato, cappuccino and American coffee.

Chris Kempczinski, president of McDonald's Americas, said in a statement, "this is just our basic commitment to Mike Coffee." "We understand that coffee culture is essential to consumers, and we are committed to meeting consumers' needs with the taste, convenience and sense of value that only McDonald's can provide."

The first McCaf é opened in Australia in 1993. Sixteen years later, lattes, cappuccinos and mochas have appeared on the traditional McDonald's menu in the United States, not to mention smoothies, fresh grandmothers and seasonal products.

But the decision to sell in the supermarket is uncertain, and Edward Jones analyst Jack Russo doesn't think bottled coffee will be the new favorite in the market.

"Mike coffee is more like a store concept than a drink," he said. "I don't know if it works in terms of the product itself." "if you ask people to name a few McDonald's coffee products, they probably won't be able to answer."

Russo thinks it is attractive to sell ready-to-eat bottled coffee in stores. And unlike chain stores, it has higher profit margins without labor costs or food losses.

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