Super Coffee follows the New York style to find a blessing from a famous designer.

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More than 20% of Taiwanese drink more than one cup of coffee a day, and supermerchants are rushing into the coffee market. Unified supermarket has partnered with fashion designer DanielWong to create cups. CITYCAFE estimates that the cumulative number of cups will exceed 320 million by the end of the year, and the number of iced coffee drinks for the whole family will increase by 20% a year.

Zhou Lixing, manager of Uni-President 7-ELEVEN Coffee TEAM, said that according to external data, the domestic coffee market continued to grow. The average number of coffee consumed by Taiwanese per month increased from 13 cups in 2011 to 15.4 cups in 2015, an increase of 18.5%, while consumers who drank more than one cup of coffee a day grew from 2011 to 23% in 2015.

Zhou Lixing stressed that CITYCAFE invests more than 10 million yuan on the brand every year, upgrading to the eight elements of "water, machinery, baking, beans, communication, vision, sensibility and people."

In order to continue to enhance the connotation of the brand, Uni-President today announced a partnership with DanielWong, an up-and-coming member of the international fashion design community, to turn the CITYCAFE Cup into a canvas inspired by designers and launch a new design of five cups with the theme of "Discovery the New York City Cup".

Zhou Lixing explained that since the launch of CITYCAFE in 2004, the turnover and the number of cups have grown for 12 consecutive years. By the end of 2017, the cumulative number of cups sold has increased by nearly 10% compared with the same period last year. It is estimated that by the end of this year, the number of cups will reach 320 million.

The battle for the super-cheap coffee market is becoming more and more fierce, with the whole family convenience store pointing out that Let'sCafe ice drinks sold well in the first half of this year, with sales growing by more than 20% compared with the same period last year.

Among them, the highest growth rate is the large iced American coffee, which is 30% higher than that of the same period last year.

And the cool colorful sand goods, which are very popular with consumers in the family's Let'sCafe series, are also creative in appearance this year.

The whole family explained that items such as the small soldier pattern printed on the body of the mango milk cool colorful sand cup, and the cool summer wild berry milk cool colorful sand made of five kinds of berries, with romantic pattern appearance, are all eye-catching items.

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