McDonald's new espresso McCafe series on the market
For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)
McDonald's re-created the McCafe coffee experience, introduced espresso drinks with a new look and coffee shop quality, and expanded to the retail market.
This is a new commitment from McDonald's following the All Day Breakfast all-day breakfast, McChicken without artificial flavors, pigments and preservatives, and McDelivery delivery service.
McCafe includes coffee shop quality espresso drinks made from freshly ground espresso and whole or skim milk. New drinks include: * caramel macchiato (Caramel Macchiato), deep-roasted espresso with whole or skim milk, mixed with caramel syrup and garnished with ribbon cream caramel, choice of hot or cold drinks.
* Cappuccino, a drink made of full-fat or skim steamed milk, espresso (using sustainably grown coffee beans) and dense milk foam, with French vanilla, caramel or hazelnut flavor.
* American coffee (Americano), freshly brewed black espresso, full-bodied.
There are also remixed lattes and mocha coffee. McDonald's will offer small cups of McCafe featuring these new flavor drinks for $2.
In early 2018, McCafe will expand its retail market by partnering with Coca-Cola to launch McCafe Frappe ready-to-drink products with caramel, Vanilla and Mocha flavors. The bottled drinks will be added to the McCafe product line of coffee beans, ground coffee and single-cup coffee sold in stores across the United States.
Chris Kempczinski, president of McDonald's, said: "this is just the prelude to McCafe's commitment. In view of the importance consumers attach to coffee culture, we will strive to meet their unique needs for McDonald's in terms of taste, convenience and price. This is the core of our development strategy, and we can't wait to share the next step with you. "
Dan Coudreaut, Vice President and Chef of Cooking creativity Department, said: "the new McCafe drink uses 100% freshly ground Arabica coffee beans and is carefully steamed and cooked after the customer has placed an order. The coffee tradition is part of our culture, and we are working hard to improve our customers' coffee experience so that they can taste the drinks carefully prepared by the special training clerk. "
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