The popularity of coffee machines is the greatest test of roasters 'skills

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At present, the grinding coffee system that is familiar on the table is roughly as follows:

American system:

1. Unified Starbucks coffee

two。 Java Coast Coffee from Yimei

3. The best in Seattle

4. Yatu

5. Magic

Japanese system:

6. Flavored full UCC coffee

7. Luo Duolun

8. Dan dike

9. Real pot

10. Kimura key coffee

Meaning Department:

11. Arnoma.

twelve。 I don't care about you.

13. Alpha Beta

14. Dacheng Great Wall's Jinuoyi Cafe

Taiwan Department:

15. IS coffee

16. Lidai

17. Yi Ke

18. Lanshan Mountain

19. Dong Sen

20. Shangpin

21. Square Pavilion

Other:

twenty-two。 Use American caravali Coffee Bean Series Cafe

23. Use Italian Lavazza and Llly Coffee Bean Cafe

These systems all use their own brands or well-known brands of coffee beans, so having their own coffee beans is the most basic condition for establishing a chain, and the second is to choose the equipment that can fully show the characteristics of coffee beans, that is, what kind of equipment do you use to make coffee? The analysis is as follows:

There are three widely used ways to make coffee:

1. Siphon: most traditional coffee shops are siphon-based. The characteristic is fragrant, the taste is clear, easy to show the characteristics of individual coffee. Man-made influence is great.

two。 Follicle style: popular in Japan, represented by real pot cafes in Taiwan. It is characterized by mellow and muddy taste, and the taste of single coffee is blurred, and the technical requirements are higher than siphon, which is very different from the idea that it is easier to brew.

3. Coffee maker: both American and Italian coffee use a coffee machine to make coffee. The characteristic is strong, with special emphasis on the taste of individual coffee, testing the roasting technology, mostly comprehensive coffee, easy to operate the machine, but to make a good coffee requires a good understanding of the operation of the machine, otherwise it is just an expensive decoration.

Although the above methods have their own characteristics, but the trend, in order to pursue the consistency of coffee taste and work efficiency, the use of coffee machines in chain systems is becoming more and more common, even a necessary equipment. Because the coffee machine has the characteristics of emphasizing the taste of coffee beans, the coordination of coffee becomes more and more important. Italian coffee series is a typical European flavor, paying attention to the matching of coffee beans, and the sweet taste caused by the pursuit of pleasant sour taste, represented by Italian Lavazza coffee.

After introducing the roasting skills of Italian coffee, the traditional American coffee is integrated into a new American style, which is no longer tasteless coffee, but tends to be bitter, sour and slightly scorched, represented by starbucks coffee.

Although Italian and American coffee beans have their own characteristics, they are not entirely in line with the tastes of Taiwanese. Taiwanese are more able to accept bitterness and reject sour taste, especially in southern Taiwan, but good coffee beans are acidic coffee beans, and coffee machines tend to show this sour characteristics, so the popularity of coffee machines really tests the skills of roasters!

In 1980, coffee bars became popular in department stores. In the early days, ZTE Department Store only followed the advice of coffee industry people in Japan in order to strengthen the content of the food street. Unexpectedly, coffee bars became popular because of the relationship between the two first-round cinemas. Since then, coffee bars have settled in department stores. In its heyday, a department store had as many as eight coffee producers. The operation of the coffee bar was closely related to the business condition and the assigned location of the store. The location with high efficiency was crushed, while the one with low efficiency was not visited.

The most criticized place in department stores is the system of bottom cut and irregular decoration, in which the percentage of irregular decoration is tolerable, and irregular decoration is sometimes difficult to cooperate. first, the cost of decoration is equal to rent. Second, the renovation will be in line with the commodity adjustment, and the allocation of counters will be a major problem at that time. Third, during the period of closure for one to two months, the staff will take great pains to arrange, in addition to these points, they also have to face the crisis of withdrawing cabinets at any time and cooperate with the management strategy of department stores, so setting up cabinets in department stores is basically a matter of the company's marketing strategy, and in order to shape the style of systematic cafes. The trend is to store operation as the bulk.

The trend of the operation of the whole cafe is to cook coffee with its own coffee bean brand, coupled with the style demands of the cafe and compete with each other. The good performance of the style is a manifestation of subjective consciousness and cannot be commented on, but it can be classified according to the price of basic consumption.

1. Affordable coffee: represented by Luo Duolun and Danti, because the coffee is very ordinary, the price competition is very fierce, and the price of the set meal is even lower than that of the breakfast shop.

two。 Mid-priced coffee: Japanese coffee is represented by real pot coffee, American coffee is represented by Starbucks, and coffee shops with 22 and 23 items mentioned above are represented. The biggest difference is that Japanese style and Italian style provide table service, while American style provides self-service, in which Starbucks holds coffee in paper cups, which greatly reduces the texture of drinking coffee.

3. Traditional coffee chain: although the traditional coffee chain is also operated in a chain way, the financial resources to join the headquarters are relatively small, so it is usually unable to restrain the joining members, so there is a large gap between the stores, but it is characterized by a good interaction between owners and customers, which is not as cold as the large-scale chain system.

4. Coffee bar: although the mode of operation of coffee bars is very popular for a while, with the increase in the number of store operators, with the exception of those with good performance, there has been a marked decline in performance, especially in stores outside the city center. What's more, because of the greater uncertainties, there are more people in the traditional coffee industry.

Among so many coffee chain systems, there are only a handful of companies that provide complete tutoring and post-sequence operation and services for franchisees, and the rest are only the supply of raw materials and materials, so under the same signboard, the supply quality of coffee varies greatly. Chain operators charge high joining fees, but this situation cannot be avoided. In fact, there are reasons for the slow growth. Gein's joining the headquarters can not really see the nature of the coffee industry can only be seen for a long time, repeating the mistakes of other chain industries. Without thinking about improving the coffee supply quality of cafes and educating the public as their own responsibility, at present, we can only hope that large foreign coffee chain systems will occupy Taiwan one after another. In addition to the improvement of "quantity", the "quality" can also be greatly adjusted.