Blue bottle coffee was stunned by Nestle's acquisition of Wenqing: will there be blue bottle capsules?

Blue Bottle is very popular with coffee fans. Picture / excerpt from Blue Bottle Coffee Facebook

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The news really stunned coffee fans! Earlier, it was reported that it was expected to come to Taiwan. The American coffee brand Blue Bottle (Blue bottle Coffee), which is Wenqing's favorite and represented by the third wave of boutique coffee, was announced by Nestle Nestl é to acquire a 68% stake in Blue bottle Coffee with a market capitalization of about US $500 million. The blue bottle, which demands personalization, is positioned as boutique coffee, and does not replicate in large quantities and display quickly, but it is acquired by Nestl é, the world's largest coffee company. Because of the huge differences in corporate culture, this acquisition surprised many people. What will happen to the blue bottle in the future? it's also something that people from all walks of life around the world are watching.

Blue bottle, headquartered in Oakland, California, USA, was only a coffee stall at the San Francisco farmer's market in 2002. It was famous for insisting on "cup hands slow down" and "selling only coffee beans baked within 48 hours". After becoming famous, more than a dozen stores have been slowly opened in California Bay area, New York and Los Angeles. In February 2015, the first overseas store opened in Chengbai River, Dongqing, Japan, instantly sweeping coffee lovers in Tokyo. Coupled with the popularity of tourists visiting Tokyo, its momentum in Asia has reached its peak.

While key management teams such as Blue bottle, including CEO, will continue to be appointed to preserve Blue bottle's personality, the pace at which Blue bottle has been in no hurry to expand will also change in the past, and Nestl é will accelerate the pace of Blue bottle stores, almost doubling the number of Blue bottle stores by the end of this year in California, New York, Washington, Miami and Tokyo.

But blue bottle coffee, which used to pride itself on "attaching importance to the soul and taste of coffee", has now been acquired by Nestl é, a representative of food industrialization. As soon as the news spread, "will there be blue bottle coffee capsules in the future?" , "feeling towards collapse". Breeze Nanshan, which will open in October 2018, previously revealed its intention to negotiate with Blue bottle Coffee, which at first aroused a burst of excitement among domestic consumers. now, Blue bottle has been acquired, and some netizens have said, "in this way, we won't look forward to coming to Taiwan too much."

After being acquired, people from all walks of life are looking at how the Blue bottle myth will change.

Simple, bright and neat store clothes are a major feature of Blue Bottle.

Outside the Blue Bottle store, there is always an eye-catching blue bottle logo.