Coffee business stories| Change your flight attendant uniform and become a coffee girl.

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Tou Jia gas station

The stewardess changed her uniform to join the family business, turned into a coffee girl, and spent a year persuading her father to hire designers, design trademarks, reform packaging, and open signboards. Over the past five years, business has boomed and revenue has doubled.

Wang Linhui, 29, took off her stewardess uniform five years ago to join Coffee Fu, founded by her father Wang Fulai (61), who specializes in bagged traditional coffee powder.

When Wang Linhui first joined, Coffee Fu, named after her father, didn't even have her own trademark, and she was eager to help her father build the brand.

At first, my father thought the old package could provide a lot of information and didn't want to change it.

Hire a designer to repackage

"the older generation didn't believe in marketing, but now the customers have changed," she said. "it took me a year to convince my father to hire a designer and repackage our products."

Wang Linhui said, "in the past, when we set up a stall outside, people didn't know us, and they didn't necessarily know when we were famous. Nowadays, it is very happy that customers can call out our name when they see our trademark from a distance. "

After seeing the results, my father began to accept the change.

Although the packaging is new, the taste of "Coffee Fu" retains the tradition, insisting on fresh grinding of pure coffee beans to perfectly simulate the feeling of drinking in a coffee shop.

Today, Coffee Fook not only supplies coffee shops, restaurants, hospitals and schools, but also enters major supermarkets and doubles its revenue.

The father mortgaged the apartment for money to help his daughter expand her business

When his daughter took over, the father said frankly that the company was just an empty shell and did not earn much. In order to help his daughter expand his business, he mortgaged his apartment for funds.

At the age of 42, Wang Fulai thought there was a business opportunity to sell bagged coffee and started a "coffee blessing", but he didn't make much money over the years.

He said, "I was going to quit when all four daughters graduated, but I was most gratified that there was a daughter who was willing to take over."

Wang Linhui is the second in the family. When she quit her job as a stewardess, she had a long talk with her father. Her father confessed to her that the company had only one empty shell and could not make much money.

But Wang Linhui still decided to join the company. "since I was a child, I have seen my father work hard and paid a lot for the company, so I have always had the idea of helping him," she said. I was afraid that if I got used to a comfortable life, I could no longer bear hardships, so I decided to join the family business while I was young. "

The four sisters of the Wang family came to the store to help on holidays when they were young. Wang Linhui said, "at that time, there was no pocket money during the holidays, so I worked at home and helped with packing, laying the foundation."

In order to fulfill his daughter, the father also mortgaged his apartment in exchange for funds to help his daughter develop the company.

Do everything from packaging to sales promotion

When she first joined the company, many people doubted whether she could be competent. In order to win the trust of her employees, she did everything herself, from packing coffee to working as a salesman in the supermarket.

Now that the company's profits have doubled and the company's operation is on the right track, Wang Linhui believes that the challenges the company will face next will be different from those in the past. She will stand more in the position of decision makers and guide the company to climb another tall building.

She said that she had responded positively to the call of the wise countries to process orders and receipts electronically to save manpower and time.

Wang Linhui is also racking her brains to come up with something new. in addition to launching healthier coffee, Wang Linhui has recently launched a series of tea products.

"We make a distinction from the instant products already on the market," she said. "in every tea bag we have, there is real tea."