The grand opening of SOGO Taipei Zhongxiao Hall, the first new concept boutique in Nespresso Asia.

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

In 2012, Nespresso introduced top Italian coffee to the Taiwan market, so that everyone can make top Italian coffee at any time like a barista. In 2017, Nespresso introduced the first new concept boutique in Asia, highlighting every cup of Nespresso's efforts to achieve a sustainable cycle of coffee quality, natural environment, and productivity of coffee farmers in the journey from coffee beans to coffee drinks. And invited eco-agriculture expert Gao Zhicheng, Taiwan coffee champion Jian Jiacheng, and Jimmy, the best French sommelier with honors from the French Food Association and Taiwan sommelier Association, to participate in the event to let consumers understand how Nespresso persisted in selecting coffee fruits and creating a new limited edition coffee BARISTA through coffee master roasting, grinding and mixing. And how each used coffee capsule can be recycled in Taiwan and recycled into organic agricultural products and aluminum ingots! With the mission of quality and sustainability, Nespresso adheres to and chooses every step of the operation plan to make every cup of Nespresso coffee more meaningful for consumers.

Nespresso New concept boutique is located on the third floor of SOGO Taipei Zhongxiao Hall, which combines the three features of "sustainable innovation" to give consumers a new feeling and experience: 1. With natural simplicity as the design, to create a shopping space that is generally comfortable and comfortable at home-the new concept boutique provides an uninterrupted coffee experience with a simple and comfortable style and tone. Its inspiration comes from the moment when consumers drink coffee at home, with the most comfortable return to the natural log light color system, add a warm and balanced atmosphere to the overall vision, and create a coffee time that is as comfortable as at home.

two。 With the mission of sustainable development, using recycled aluminum capsules and coffee powder into building materials, Nespresso New concept boutique was unveiled for the first time in Asia, using recycled coffee powder and aluminum capsules into building materials to create a unique drinking experience table. The unique square lamps and lanterns in the store are inspired by the daily work platform of coffee farmers, allowing consumers to choose each Nespresso coffee capsule in the space of the new concept boutique, just like coffee farmers are carefully selecting the best quality coffee beans, conveying Nespresso's persistence and uncompromising to each cup of coffee and practicing the promise of sustainable management.

3. Cloud retail refurbished consumer shopping experience with a new sense of technology-Nespresso exclusively creates an open shopping space, connecting online and offline services, consumers can choose their favorite products with smart tablets in any corner of the boutique, and the boutique commissioner will deliver your shopping immediately to you at the same time, more efficiently experience the seamless coffee experience.

Nespresso currently provides capsule recycling services in 31 strongholds throughout Taiwan, and continues to expand. Each recycled coffee capsule is separated into aluminum and coffee powder in the recycling plant, and 100% recyclable aluminum is remelted into aluminum ingots to be recycled by professional units. The separated coffee powder is transported to one of the Nespresso cooperative organic farms. Gao Zhicheng, an expert in ecological agriculture in Taiwan, is located at the ecological farm in Taoyuan Daxi, which is used as a local organic farm to grow crop organic fertilizer, forming a complete and sustainable cycle.

Through the Nespresso AAA Sustainable quality Program, the sustainable coffee production program, which has worked with more than 70, 000 coffee farmers to produce and purchase the best quality coffee in the world, and certified with the Rainforest Alliance, has had a positive impact on thousands of farmers, families and the environment, including improving the productivity, income and well-being of coffee farmers. It also helps local farmers to plant trees to combat the impact of land change and water resources caused by agricultural and forestry planting and deforestation, and the shade of planting trees brings excellent coffee planting quality, allowing Nespresso to continuously supply both sustainable and use the best quality coffee in the world. The ripe fruit of the harvested coffee is transported to Switzerland, where the coffee master bakes and grinds the local soil to find the most suitable time, temperature and other parameters for mixing coffee, and customizes the grinding method according to the characteristics of coffee. Finally, the fresh flavor of the coffee is completely sealed through aluminum capsules, showing a cup of Italian coffee with perfect texture and rich oil foam.

Taiwan coffee champion Chien Chia-Cheng: "during my visit to various producing areas, I learned that topography and climate are very important to the growth of coffee trees. Different varieties of coffee beans have their most suitable latitudes and elevations. After harvesting the coffee fruit, through different treatments, the rich flavor of coffee is guided, and then through the rigorous baking process, different parameters are adjusted. Bring out the flavor characteristics of each coffee. "

Best French sommelier Zhang Youjia (Jimmy): "Coffee is a wine grape-like cherry, grapes waiting to be made, with the flavor of different natural conditions, through crushing, juicing and fermentation, so that it retains the texture of the most special level of flavor, and through the brewing of the winemaker can produce wine with excellent flavor, inject soul into the wine, and finally after ripening and bottling, every step needs to be taken good care of." This is the same as Nespresso's enthusiasm and persistence. "

At the opening of the boutique, Nespresso, inspired by the exquisite craftsmanship of the coffee master in changing the ratio of Italian coffee to milk, launched three new limited edition coffee BARISTA ─ BARISTA Chiaro coffee master-mild, BARISTA Scuro coffee master-round, BARISTA Corto coffee master-extra strong, the mild model is suitable for cappuccino, and the round model is suitable for macchiato with half sparks of milk foam and espresso Taiwan coffee champion Chien Chia-Cheng shared: "the proportion of milk coffee can create a lot of taste changes, so consumers are advised to try to create their own flavor." The last one is most suitable for tasting as a classic full-bodied espresso. Three new limited edition coffees bring an extraordinary taste bud experience between sips.

During the opening of 9UX 20 ~ 9/28Nespresso New concept boutique, the first sale of Creatista Plus coffee machine comparable to that of professional baristas was launched. It has a unique modern style titanium design, coupled with professional coffee extraction and foam production functions, allowing consumers to incarnate into professional baristas through the simplest mode of operation, creating the art of flower drawing on the cup. Creatista Plus Coffee Masters selection recommendation group, with a total value of $24,0680 and a preemptive discount price of $14800 for new listings.