Recycling, innovation and sustainability! Nespresso Asia's first new concept boutique

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In 2012, Nespresso introduced top espresso to the Taiwan market, allowing everyone to make top espresso at any time like a barista; in 2017, Nespresso introduced the first new concept boutique in Asia, highlighting every cup of Nespresso's efforts in the sustainable cycle of coffee quality, natural environment, and productivity of coffee farmers during the journey from coffee beans to coffee drinks.

At the same time, in order to let consumers understand how Nespresso insists on selecting coffee fruits, and through coffee master roasting, grinding, mixing and creating a new limited edition coffee BARISTA, and how each used coffee capsule is recycled in Taiwan, re-biodegraded into organic agricultural products and aluminum ingots! With the mission of quality and sustainability, Nespresso adheres to and chooses every step of the operation plan to make every cup of Nespresso coffee more meaningful for consumers.

Nespresso New concept boutique is located on the third floor of SOGO Taipei Zhongxiao Hall, which combines the three features of "sustainable innovation" to give consumers a new experience and experience.

Designed with natural simplicity: to create a shopping space that is as comfortable as home

The new concept boutique provides an uninterrupted coffee experience in a simple and comfortable style and tone. Its inspiration comes from the moment when consumers drink coffee at home, with the most comfortable return to the natural log light color system, to create a coffee time as comfortable as at home.

Take sustainable development as the mission: integrate recycled aluminum capsules and coffee powder into building materials

Nespresso New concept boutique, using recycled coffee powder and aluminum capsules into building materials to create a unique drinking experience table The unique square lamps and lanterns in the store are inspired by the daily work platform of coffee farmers, allowing consumers to choose each Nespresso coffee capsule in the space of the new concept boutique, just as coffee farmers are carefully selecting the best quality coffee beans, conveying Nespresso's persistence and intransigence to every cup of coffee.

Cloud retail with a new sense of technology: renovating consumers' shopping experience

Nespresso exclusively creates an open shopping space, connecting online and offline services, and consumers can use tablets to buy goods on their own in the store. The specialist of the boutique will deliver the selected products to you immediately at the same time as you finish shopping, providing a more efficient coffee experience.

Nespresso capsule recycling program continues to expand.

Nespresso currently provides capsule recycling services in 31 strongholds throughout Taiwan, and continues to expand. Each recycled coffee capsule is separated into aluminum and coffee powder in the recycling plant, and 100% recyclable aluminum is remelted into aluminum ingots to be recycled by professional units. The separated coffee powder is transported to one of the Nespresso cooperative organic farms. Gao Zhicheng, an expert in ecological agriculture in Taiwan, is located at the ecological farm in Taoyuan Daxi, which is used as a local organic farm to grow crop organic fertilizer, forming a complete and sustainable cycle.

Through the Nespresso AAA Sustainable quality Program, the sustainable coffee production program, which has worked with more than 70, 000 coffee farmers to produce and purchase the best quality coffee in the world, and certified with the Rainforest Alliance, has had a positive impact on thousands of farmers, families and the environment, including improving the productivity, income and well-being of coffee farmers. It also helps local farmers to plant trees to combat the impact of land change and water resources caused by agricultural and forestry planting and deforestation, and the shade of planting trees brings excellent coffee planting quality, allowing Nespresso to continuously supply both sustainable and use the best quality coffee in the world. The ripe fruit of the harvested coffee is transported to Switzerland, where the coffee master bakes and grinds the local soil to find the most suitable time, temperature and other parameters for mixing coffee, and customizes the grinding method according to the characteristics of coffee. Finally, the fresh flavor of the coffee is completely sealed through aluminum capsules, showing a cup of Italian coffee with perfect texture and rich oil foam.