Coffee fight! Canned coffee and coffee bags have no choice but to be fashionable.

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

Nespresso Asia's first new concept boutique.

Coffee has become a daily drink, and you may not have to go to a cafe to drink coffee. Therefore, the function of the coffee machine is becoming more and more humanized. Convenient canned coffee and instant coffee bags not only pay more attention to the connotation, but also the topic and packaging should keep up with the fashion trend.

The industry observed that in recent years, domestic consumers have gradually increased their preference for "original" black coffee, which is freshly brewed and without sweetened milk, and have begun to pay attention to the differences in origin and flavor of different coffee beans. Cold extraction, ice drops and other coffee extraction methods have been extended to Taiwan from abroad. According to this, Golden Coffee Blanc Coffee launched a new boutique "Brown Cold extracted Black Coffee". The coffee beans were extracted by cold extraction method and combined with Jinche's unique "aroma extraction technology". After opening the can, the coffee is full of fragrance. the taste is clear, clean, delicate and deep.

The cold extraction method is a kind of coffee brewing method in which the ground coffee is soaked in cold water and slowly extracted and filtered for a long time. The coffee extracted by the cold extraction method can retain the sweetness of the coffee bean itself and reduce bitterness and impurities. The taste is cleaner and round. Brown cold black coffee will break into four major supermarkets in the first wave, with a proposed price of 30 yuan, a fresh price of 25 yuan during the new product listing, and two pieces of 45 yuan at a time.

Taiwan Nestl é has launched a new "Vietnamese essence Coffee", aiming at coffee to improve its fat-burning power, which is a new love for sports enthusiasts, especially in combination with the World Gym World Fitness Club; the introduction of free 14-day membership when buying coffee, or tracking IG sign-in for free coffee, and the combination of different industries to create a new coffee market. The recommended price of Nestle Vietnamese three-in-one and two-in-one coffee is 187 yuan, which is available all over Taiwan.

The competition of capsule coffee machine has also become white-hot. Both Golden car and Nestle have new phones on the market, while Nespresso has launched the first "new concept boutique" in Asia, that is, it has made its debut at the SOGO Taipei Chunghsiao Hall. The store outfit shows a simple and comfortable style and tone, as if drinking coffee at home, and using recycled coffee powder and aluminum capsules into building materials to create a unique drinking experience table; while the unique square lamps and lanterns in the store are inspired by the daily work platform of coffee farmers. From now on, the coffee maker 28 Creatista Plus will be sold for the first time. The total value of the coffee master selection recommendation group is 24680 yuan, and the newly listed discount price is 14800 yuan.