Coffee and spirits blend coffee cocktails are back in fashion!
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Fast consumer goods companies have been unable to figure out the tastes of young people these days, and the food trends on social networks have changed one wave after another. The Future Laboratory, a British consultancy, recently predicted that the combination of coffee and alcohol that had sprung up in the 1980s would make a comeback thanks to the maturity of coffee and cocktail cultures.
Starting in August, coffee cocktail brand Tia Maria plans to push it into the global market by launching a project called + Coffee. The coffee alcoholic beverage, which was born in Jamaica in the 1930s, is selling itself to suppliers as an ingredient for mixing coffee cocktails and encouraging consumers to DIY a coffee cocktail at home.
Coffee cocktail brand Tia Maria
Claudio Guiliano, global brand director of Tia Maria, believes that there are now four kinds of consumers around the world who are urging bartenders to develop some novel cocktails. For example, those who like to post moments, want to balance life and work, like to break boundaries and mixed flavors, and understand the culture of coffee and spirits at the same time.
At present, Tia Maria, which has just over 4000 Instagram followers, is a very niche brand. Today, however, all millennials want is enough personality. Coffee cocktails offer many recipes as well as many different versions of the story.
The older coffee cocktail is Irish coffee. In the 1950s, Stan Delnplane, an American journalist, brought the recipe for Irish coffee back to Buena Vista at Fisherman's Wharf in San Francisco. Preheat the coffee cup with hot water, mix the hot coffee, Irish Whiskey and brown sugar, stir well and pour over 8% sugar-free whipped cream. It is said that the famous bar could sell 2000 cups of Irish coffee a day.
Irish coffee
Of course, the most famous story behind Irish coffee is airport love. It even gives the wine the meaning of "unspoken love".
What really made coffee cocktails part of popular culture was the 2012 TV show "Jiada's Cooking Show." In the episode of Chocolate Paradise (Chocolate Heaven), Giada made an improved Espresso Martini.
Espresso Martini
A blend of vodka, espresso, liqueur and vanilla, this coffee cocktail was originally made by British bartender Dick Bradsell. In the 1980s, Bradsell, who also worked as a bartender at Fred's Club, a famous bar in London, met a model. She just needs a drink that can wake me up and screw me up (Wake me up,then Fuck me up). The most iconic decoration of Espresso Martini is three coffee beans floating on the foam, like three olives floating on the Old Tom gin martini.
Sounds like a good fit for urban people who seek multiple selves at night. After all, drinking a glass of wine now also shows your lifestyle and personality. The Future Laboratory, a British consultancy, says the drink, which combines a variety of tastes and senses, will become popular over the next 20 years and inspire more creative recipes.
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