The "Egg Box" of the 4-year shared coffee shop was unveiled in Zhongguancun for 10 days with 1500 yuan of running water.

Professional barista communication, please pay attention to coffee workshop (Weixin Official Accounts cafe_style)

"Egg Box" is a shared coffee house, covering an area of 4 square meters, equipped with tea table, sofa, LCD TV and self-service coffee machine, which can accommodate 1~4 people at the same time. This space is charged according to the charging standard of 1 yuan/minute, which can meet the needs of users for business negotiation, small meeting, private leisure and leisure break.

At present, the first beta version of "Egg Box" has been launched on September 18 this year in the central lobby of B2 floor of Zhongguancun (000931, stock bar) International Maker Center. The equipment has been put into use for 10 days, and more than 100 person-times have been used, with a total of more than 1500 yuan.

Note: Lu Jikai promises that the data in the article is correct and is responsible for the authenticity of the content. Pencil track for objective and true recording, backup shorthand recording

August this year, noon Zhichun Road is extremely hot. After lunch, Lu Jikai bought a bottle of frozen drinks at a nearby store. He looked at the drink in his hand and had a sudden idea."Why don't we make an unmanned water bar to provide customers with a space to work or rest?"

Previously, Lu Zheng planned to upgrade its self-catering brand "Shibelle" to an unmanned themed restaurant that would provide customers with work and study space. However, after demonstration, he found that the cost of renovation was too high, and the theme restaurant would lead to poor customer experience due to too small table spacing, noisy environment and lack of privacy.

He thought that if he built a private space with drinks (such as coffee) as an entry point, it would be more suitable as a place for work and rest than a restaurant.

Lu Jikai and his team asked friends around them, visited cafes near office buildings, and surveyed more than 200 consumers. Consumer feedback mainly focused on the lack of privacy in cafes and inconvenient business negotiations.

Based on these feedbacks, Lu Jikai positioned his products as "multifunctional intelligent shared space". This product can meet the needs of users for business negotiations, small meetings, private leisure and leisure breaks.

This idea was also endorsed by several friends in the investment circle, who believed that "business negotiations are just needed by business people. As long as 10 customers enter the egg box in each traditional cafe, the project can have considerable profits." Lu Jikai calculated an account: According to the average daily cost of field rent and operation and maintenance, the daily use time of a single equipment only needs to reach 267 minutes (about 4 and a half hours) to realize profit. Lu Jikai took a reassuring pill and immediately began planning the development of the "egg box".

On September 18 this year, the first "egg box" model tester was put into the central lobby on the B2 floor of Zhongguancun International Maker Center.

"Egg Box" is a shared coffee house, covering an area of 4 square meters, 2.5 meters high, surrounded by translucent glass walls, the front is irregular hexagonal shape. The interior is furnished with sofa, tea table, HD smart TV, self-service coffee machine, air purifier, fresh air ventilator and fire extinguisher, which can accommodate 1~4 people at the same time.

The appearance of the "egg box"

Users can scan the QR code at the door of the "box" through WeChat to pay attention to the public number, bind the mobile phone number to pay the deposit, and then click the unlock button to open the door.

"Egg Box" covers free Wi-Fi. Coffee, milk tea, juice and hot water are offered by the self-service coffee machine in the space, and free refills are available. In addition to watching video programs, smart TV can also put PPT and other files to meet the needs of users 'business presentations.

According to Lu Jikai, the "egg box" will be mainly placed in office buildings, commercial complexes and airport high-speed rail stations.

"Egg box" charges according to the length of use. After paying a deposit of 299 yuan (99 yuan for the promotion period), the user will be charged at the price of 1 yuan/minute. "4 people use an hour, the total cost is only 60 yuan, an average of 15 yuan per person." In addition, according to Lu Jikai introduction, after the large-scale launch of "egg box," the team will also make profits through advertising space rental, hardware equipment booth rental and other ways.

"Egg box" interior layout

The team works with property cleaning companies. The building cleaner checks the use of the "egg box" every two hours, cleans the indoor space in time, and adds drink raw materials and water in due time. Lu Jikai plans to set up a ground operation and maintenance team after large-scale launch. He calculated that on average, each operation and maintenance personnel can be responsible for the daily operation and maintenance of 20 "egg boxes", and the monthly operation and maintenance cost of a single equipment is between 1500 and 2000 yuan.

The cost of the first test model machine of "Egg Box" is nearly 40,000 yuan (the main structure is 32,000 yuan, and the furniture and household appliances are more than 7000 yuan). "After large-scale production, the cost of each equipment can be controlled within 25,000 yuan." According to the calculation of field rent of 6000 yuan/month and operation and maintenance cost of 2000 yuan/month, if it is used for 6 hours every day, the cost of a single machine can be recovered in about 9 months.

The main structure of "Egg Box" is produced by a factory in Northern Region, and the installation team comes from Beijing. The internal furniture and appliances of the first "box" are purchased from Jingdong and other e-commerce platforms. At present, the team is looking for furniture and appliance suppliers.

According to introduction, by the end of September this year, the first "egg box" has been put into use for 10 days, more than 100 people have been used, running water more than 1500 yuan. At present, the project is seeking angel round financing of 3 million yuan, and plans to sell 10% of the shares. This round of funding will mainly be used for software and hardware upgrades and team expansion.