The late-night self-operated coffee product reform of Xinhua Bookstore, an established bookstore, is to find a way out.

Professional barista communication, please pay attention to coffee workshop (Weixin Official Accounts cafe_style)

Another old bookstore officially joined the ranks of 24 hours. As the first 24-hour store in Beijing Xinhua Bookstore, Flower Market Bookstore opened its closed mode a few days ago. Beijing Business Daily reporter on-the-spot visit found, In addition to optimizing the spatial layout, Flower market bookstore also tried self-support coffee products for the first time. It is reported that Beijing Xinhua Bookstore will have more and more stores open 24 hours a day.

optimize the spatial distribution

"We are installing small round lights at the entrance of the flower market bookstore, a total of seven, so that the bookstore entrance will be brighter at night." At about 4 p.m. on October 10, three installers were installing ladders at the bookstore entrance.

The Flower Market Bookstore, which has a history of more than 30 years, has changed a lot because it has been opened 24 hours a day. Not only has the "24-hour business" logo been hung at the door of the bookstore, but some of the bookshelves that used to be placed closely row after row inside the bookstore have disappeared. "In order to operate 24 hours a day, the bookstore opened up a reading rest area, and the tables and chairs inside were placed more than half a month ago. The bookstore is only open to readers after 21 pm, but if readers have a need for books on the second floor, they can ask the staff to help them get them." Flower market bookstore staff said.

Beijing Business Daily reporter observation found, Reading rest area has a number of different sizes of tables and more than 20 chairs, At the same time bookstore a deep shelf in the middle also placed different lengths of chairs, For readers to rest. Flower market bookstore manager Han Jiansheng has revealed, Bookstore from the details of the adjustment, For example, replaced with LED energy-saving lights, Improve brightness, In addition to the book varieties in 60,000 or so, And eliminated thousands of slow-selling varieties, And for the convenience of readers, Bookstore also replaced 50 bookshelves, Newly made 200 book classification logo. Staff to Beijing Business Daily reporter introduced, Night bookstore set up tables and chairs can basically sit full, After midnight, The number of readers is relatively small.

Coffee Products

As with many 24-hour bookstores at this stage, Flower Market Bookstore also sets up coffee bar in the store, which can provide coffee, tea, dessert and other catering products. However, it chooses to cooperate with external coffee shops with some bookstores and contracts the business differently. The coffee bar "Xinhua Time" of Flower Market Bookstore belongs to independent operation.

Beijing Xinhua Bookstore belongs to Beijing Distribution Group. According to Li Zhanjun, chairman of Beijing Distribution Group, in order to make the simple meals, coffee and other products in the store reach the first-class level, Beijing Distribution Group has set up a special operation team, equipped with central chefs, and formulated unified standards to select unified production and distribution, so as to ensure the quality of products. And the independent operation mode is also expected to bring diversified income sources for bookstores, assuming that the price of a cup of coffee in bookstores is 19 yuan, the actual cost is less than 5 yuan, the profit is 14 yuan, and the profit of selling books is 14 yuan, generally selling books of 20,000 yards.

At the same time, the old flower market bookstore also adds its own intelligence, and installs intelligent inquiry equipment in the store, readers can realize self-service book search and purchase through the micro-mall, intelligent payment and intelligent inquiry modules of the equipment. Experienced intelligent inquiry equipment Mr. Wu told Beijing Business Daily reporter, Traditional bookstores if you need to consult most need to find and ask for help staff, More cumbersome, And use intelligent equipment can solve the problem by themselves, Find the book you want or even buy books, Save time, Also simplify trivial process.

Many stores are waiting to transform

According to the plan of Flower Market Bookstore, in the future, the bookstore will also hold a variety of special activities, such as new book sharing meeting, book culture salon, special lectures, children's picture book reading, English party and other activities in the reading rest area, so as to provide more readers of different ages with rich reading experience. Independent bookstore operator Tang Yong thinks, Flower market bookstore to cultural and educational books as the characteristics, Previously by many students and parents welcome, In addition flower market bookstore is also a comprehensive bookstore, So there are young and middle-aged readers, Facing the current entity bookstore development environment, 24 hours operation and provide diversified services and activities can enhance the attraction to readers.

It is worth noting that the transformation of Flower Market Bookstore into a 24-hour bookstore is only the beginning. In the future, Beijing Xinhua Bookstore will continue to open other 24-hour bookstores. It is reported that Beijing Higher Education Bookstore, located in Haidian District, is about to begin renovation and redesign, and plans to officially open next spring. At the same time, Wangfujing Foreign Language Bookstore is also expected to be built into a large 24-hour bookstore.

"Beijing Xinhua Bookstore is an old bookstore, brand influence is greater, but at this stage the society is constantly changing, readers for the physical bookstore requirements are also higher and higher, if can not meet the needs of readers, the original brand influence will inevitably be affected, so Beijing Xinhua Bookstore also needs to upgrade, from the store design, product service, business model and other aspects of optimization, to achieve a new look," Tang Yong said.