Starbucks CEO is optimistic about China: the expansion of China's Coffee Market will continue for decades

Professional barista communication, please pay attention to coffee workshop (Weixin Official Accounts cafe_style)
Starbucks believes China's growing middle class and urbanization will boost demand for coffee in a country where tea culture is popular
China is Starbucks 'biggest growth opportunity, and the expansion of the Chinese market is likely to continue for decades without interruption.
That's what Starbucks CEO Kevin Johnson told Bloomberg host Emily Chang at the GeekWire Summit in Seattle. While the U.S. will remain an important market, Starbucks 'future will depend on its expansion into China.
"China is our second largest and fastest growing market," he said. "We can open new stores in China for decades and there will be growth opportunities."
Starbucks announced in July that it would buy the remaining 50 percent of its joint venture in eastern China for $1.3 billion, giving it 100 percent ownership of about 1300 stores in Shanghai, Jiangsu and Zhejiang.
Starbucks believes that China's growing middle class and urbanization will increase demand for coffee in a country where tea culture is popular. The slowdown in U.S. sales has increased pressure on Starbucks to bet heavily overseas. Starbucks aims to operate 5000 stores in the mainland of China by 2021.
Starbucks CEO Sees Decades of Growth From Its Chinese Expansion
- Prev
Drinking coffee equals drinking calories? Know the calories of each major coffee before you order.
Professional barista communication please pay attention to the coffee workshop (Wechat official account cafe_style) after food intake is converted into calories, it is used to maintain the body's basic heartbeat, blood pressure and other metabolism, part of the energy will be converted into liver sugar, stored in the liver and muscles, helping muscles contract and maintain blood sugar balance in a short period of time. The extra heat is converted into adipose tissue, which is stored under or inside the skin.
- Next
Refreshing yourself with coffee, did you pick the right time to drink it?
Communication of professional baristas pay attention to coffee workshop (Wechat official account cafe_style) Coffee has become an indispensable drink for many people every day. Many reports and studies have shown that proper black coffee is helpful to refresh the mind, but do you know when to drink coffee is the most effective? We rely on our own hormone cycle to adjust our daily body routine, that is,
Related
- Remove the perimeter! Naixue's largest flagship store in the world quietly closed!!
- Manner Co-branded Cup is a literary style?! Netizen: I almost didn't recognize it
- How to make bubble ice American so that it will not spill over? Share 5 tips for making bubbly coffee! How to make cold extract sparkling coffee? Do I have to add espresso to bubbly coffee?
- Can a mocha pot make lattes? How to mix the ratio of milk and coffee in a mocha pot? How to make Australian white coffee in a mocha pot? How to make mocha pot milk coffee the strongest?
- How long is the best time to brew hand-brewed coffee? What should I do after 2 minutes of making coffee by hand and not filtering it? How long is it normal to brew coffee by hand?
- 30 years ago, public toilets were renovated into coffee shops?! Multiple responses: The store will not open
- Well-known tea brands have been exposed to the closure of many stores?!
- What are "nourishing beans" and "waking beans" in coffee? Do the coffee beans have just been roasted and need to be left for a while before sealing?
- Hunting for surprises?! Aunt Shanghai launches "Xiao Gong Ju Doll" causing controversy
- New progress! Starbucks selects buyers for its China business?!