Starbucks develops and ploughs Shanxi market and insists on community voluntary service.

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Starbucks, a global coffee industry leader with a 46-year history, came to Datong, Shanxi, to pay tribute to the first store in Datong, the first store in Datong, with its exquisite coffee culture accumulated for nearly half a century. It opened on October 20th. Push open the door of Starbucks, strong aroma of coffee, bright and comfortable store environment and many details full of ingenuity, show the eyes, leading customers step by step into the world of coffee.

It is understood that Starbucks has been stationed in Taiyuan, Jinzhong and other cities. While entering the Shanxi market earlier, the coffee giant has also persisted in community volunteer service for nearly five years while ploughing the local market.

The "third Space" of Datong presents the charm of the ancient city.

Everywhere Starbucks goes, it pays homage to the local culture with its store design, carefully creating a "third space" that distinguishes customers from their home and workplace. Datong has a long history and culture, but also gives Starbucks Datong endless design inspiration.

Before entering the store, you can see the Starbucks green mermaid logo embedded in the gray brick wall, skillfully drawing lessons from the ancient city wall with a long history of Datong, fashionable, elegant and thick, creative blend. Under the brick wall, the large transparent floor-to-ceiling glass window gives a panoramic view of the pleasant scene in the cafe. Walk into the store, comfortable seating design, open coffee bar, wooden high stool, you can feel cozy and warm everywhere.

Careful Datong customers will be able to find the quaint charm of their hometown in the store: antique blue tiles are all over the walls, just like Datong's first impression, simple and thick; murals about Starbucks coffee culture are surrounded by unique hollowed-out wood carvings, inspired by the visual effects of Yungang grottoes and caves.

Classic coffee presentation, customized exclusive drinks

As the representative of high-quality coffee in the world, Starbucks presents a number of classic drinks to Datong coffee lovers to inject warmth into autumn. Creamy latte, chocolate-flavored mocha, sweet and soft caramel macchiato, milk-rich cappuccino, Rui white based on espresso, and American coffee with strong coffee flavor. it's a classic that coffee lovers can't miss.

"customized adjustment of coffee beans, milk and sweetness according to the individual needs of customers is another intimate point of Starbucks." Zhang Xiaojing, manager of Starbucks Datong's first store, said that customers can choose ordinary coffee beans or low-caffeine coffee beans to make handmade coffee, while dairy products have whole milk, skim milk and soy milk to choose from. sweetness can also be adjusted according to individual taste. More choices, with more fresh taste and experience. Starbucks' customized drinks lead customers to complete the exploration of "finding their own cup".

In addition to the classic core drinks, Starbucks Datong also brings a representative of the exquisite coffee experience-hand-brewed coffee. Sitting at the semi-open coffee bar, the process of making coffee by hand can be seen at a glance. From grinding, to cooking, and then to tasting, the beauty of boutique coffee under the superb interpretation of Starbucks baristas, step by step open customer taste buds, very suitable for coffee lovers to experience carefully.

"in order to better share Starbucks coffee culture, we will regularly hold free coffee classrooms in our stores." Zhang Xiaojing said, "customers can learn more coffee tasting knowledge and learn coffee brewing skills here." Friends who love coffee are welcome to experience it. "

Volunteer service first and integrate into Datong community

The exquisite coffee experience full of sincerity and the store design that pays tribute to the local culture are Starbucks' sincere gifts to the citizens of Datong. And actively integrate into the local community and become a good neighbor of Datong citizens is another big vision of Starbucks after its arrival.

Before the store opened, the young Starbucks baristas were first known by the children in the welfare home. On the early morning of October 11, Starbucks partners came to Datong Social Welfare Home with carefully prepared gifts and full of love. "Big friend" spent a warm weekend with the children making sand paintings, singing, playing games, sharing hot chocolate and delicious cakes.

"Volunteer service first" has become a tradition for Starbucks to enter the new city. This time in Datong, the mermaid not only presents a high-quality coffee experience and innovative store design, but also brings community service with a sense of social responsibility. It is understood that while entering the Taiyuan market in Shanxi earlier, the coffee giant ploughed the local market and, in order to adhere to community volunteer service for nearly five years, regularly volunteered in its stores and its surrounding areas, including sharing coffee knowledge, environmental protection tricks, or cleaning up community health, maintaining a good public environment, and repeatedly entering welfare homes, nursing homes for the elderly, schools, etc., to bring care and companionship to the elderly and children.