Blue bottle Coffee is the first to defend coffee blending: blending is an art, not just for profit.
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If I told you that the cup of coffee you drank was really made up of beans of different kinds and quality, how would you respond?
As a matter of fact, it's not a mystery.
In addition to coffee, tea and fruit juices are made in this way. Probably, this is intolerable in the eyes of people who have a "product cleanliness fetish".
However, the founder of Blue bottle Coffee, who made the best coffee, wants to defend this--
Let's start with a definition, what is coffee blending--
Coffee blending is a combination of coffee beans from different countries and producing areas; coffee beans with a single origin come from a unified country, a unified region, a unified cultivation garden, and even a unified piece of land.
Which idea is more desirable: a single origin or a match?
This tug of war runs through the whole history of coffee. At present, the former has the advantage.
But just focus on the rare single-origin coffee, just like a restaurant with only Burgundy wines on the wine list. The menu of a good restaurant includes well-chosen famous wines, affordable white wines, as well as different prices and different types of wines.
Sometimes people just need to be simple, unchanged and palatable, and a good coffee can meet their needs.
For a cup of coffee that tastes like taste forever.
The primary reason for our matching is to get a series of palatable flavors.
The first coffee mix is mocha-Java, the wine-like, bright flavor of Yemeni coffee (shipped from Mecca and Mocha to the United States via the Red Sea), paired with the thick flavor of Java coffee beans from a Dutch company in Indonesia.
▲ domestic tea is often blended to deal with reward and punishment.
With the appearance of the trade coffee roaster, people in the industry began to create an exclusive patent blending method, so that the coffee flavor remains the same at all times. Their core is to match the coffee varieties rather than the raw beans themselves.
This allows coffee companies to take advantage of red judgments, steal into cheaper, lower-quality coffee beans, increase profit margins, and cover it up with a full match.
Because large companies use lower and lower quality raw materials to build canned trade coffee, the quality of the products has declined significantly. Before the advent of Pete Coffee at the end of the 1960s, the quality of trade blended coffee fell to the lowest point.
Pitt Coffee enlightens the selection of high-quality coffee beans for roasting, with sufficient acidity to withstand the test of deep roasting.
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If Starbucks can open a chain around the world, it should be grateful for the occurrence of the matching idea, keep the coffee mouth and stomach unchanged, and use the scaled products to achieve rapid replication.
For coffee, as always, "face"
Since the advent of the espresso machine, coffee blending has become an inextricable part of the game.
For decades, Italian coffee companies have been dedicated to developing and maintaining their espresso blends, whether they want a simple, easy-to-import flavor out of financial difficulties.
There is a fulfilling reason for choosing mixed beans to build espresso from the beginning.
After the second World War, espresso became popular because of the scarcity of high-quality coffee and raw beans.
The popularity of ▲ espresso is also inseparable from the merit of blending.
Coffee roasters combine shoddy coffee beans, including African Roberta beans and slightly higher-quality Brazilian beans.
Both are not very acidity, as far as possible mellow thickness can be said to be reasonable, but hide a lot of strange smell.
If you recycle contemporary hand flushing tricks to extract, the flavor in the cup must be extremely frightening.
If the extraction trick of recycling espresso can increase the acidity and alcohol thickness and mask the strange smell.
Italian espresso extraction can hide evil and promote good, one of the reasons is that Italians have mastered the knack of making good dishes from the poorest ingredients.
In the same way, they turn cob noodles into corn porridge. No chocolate? Make hazelnut jam with sugar, cocoa powder and hazelnuts!
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Fruit and vegetable juices with the concept of light food often do this, protecting the uncomfortable taste of vegetables with rich fruits to achieve a win-win situation of nutrition and bright colors.
When it comes to fruit and vegetable juice, ▲ should be both delicious and nutritious, so mix it together, otherwise you will need additives.
When it comes to coffee, "hard times" deal with the lack of high-quality beans; but generally speaking, it can also reduce the value of coffee on the premise of guaranteeing the flavor of coffee.
In order to have more stomachs, more choices
In Blue bottle, we offer several Italian concentrated and drip combinations to highlight a variety of flavors and are very popular.
We have long foreseen that we will devote ourselves to maintaining the coffee character and flavor, and will not be affected by the quarterly changes in the supply of well-structured coffee beans.
As far as possible high-quality single-origin coffee beans are dazzling and cheerful, but we still understand that many guests come here for a cup of palatable, cured and mellow coffee. Our match happens to be able to meet this demand.
▲ is like fruit tea in a hot day. It is a new product made up.
At present, every coffee maker is asking us the same question: what flavor of coffee do we want to produce? We have unparalleled raw bean options and an unprecedented customer base. Do we want the years and months to remain stable, or do we want a succession of changes?
When people come to the cafe, they occasionally want to choose their own cup of coffee with the help of God, but occasionally they want to drink peace of mind.
The latter will not want to have a round pepper flavor this morning, and tomorrow will show the taste of watermelon like happy rancher's assorted fruit marshmallows.
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