Louisa Coffee launches a new concept of "coffee superstore" and plans to go on sale within five years.

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Louisa Coffee has risen rapidly in recent years, and it opened a store for people's livelihood in 2006. In the 11 years since then, the number of stores in Taiwan has soared to 311. Huang Mingxian, general manager of Louisa, points out that "coffee beans" are the soul of coffee. Matching "brewing equipment" and complete "personnel training" is the construction of the Louisa Golden Triangle. Louisa how to get out of her own way under the combination of high-priced boutique coffee and convenience-oriented super coffee is now Louisa's biggest challenge.

Louisa launched the "New all-round Coffee Life Market", taking the Sun Yat-sen Memorial Hall as a demonstration store, focusing on the concept of "coffee supermarket". The indoor environment provides comfortable drinking space and sells more than 30 kinds of single beans and filter bags for consumers to choose from. Huang Ming-hsien mentioned that Louisa's single coffee has a mellow flavor and is very popular with consumers. It is estimated that the annual market opportunity for ear-hanging coffee in Taiwan is about NT $1 billion. With this innovative coffee market, it is estimated that the sales of the National Pavilion will increase by 10%.

Some stores sell "bean hunter series" goods, which are baked with high-quality raw beans from all over the country to satisfy the glutton taste buds. This time, the "3D coffee brewer" with a unit price of 400000 is introduced at the same time, which simulates the manual coffee brewing method, through precise water and temperature control, while brewing 3 cups of coffee to reduce the waiting time of guests. Louisa has been actively involved in production in recent years, buying central bakery and central kitchen, and has launched a variety of light food dishes, including classic red wine beef burgers, Thai tossed beef hamburgers, pocket ohm eggs and Italian brick sandwiches. Louisa directly operates stores (Mucha, Xinyang, Tamsui Zhuwei, Neihu Ruiguang, Breeze and Tianmu Store) from now on to launch a 50 yuan black coffee per week, focusing on the boutique coffee market.

Shen Shunfeng, manager of Louisa Coffee Innovation Research and Development Group, said that Louisa imported coffee raw beans from abroad, and Taiwan roasted them locally to ensure the quality of beans. After the bean awakening and cultivation process, the brewing flavor is the best after 1 to 2 weeks. In recent years, he has actively trained coffee masters and taught staff to taste coffee through training courses such as hand brewing, concentration, flower drawing, and so on.

Huang Mingxian revealed that Louisa staff Coffee Company is currently embarking on a listing plan within five years, with the aim of making the use of open market funds more flexible. In recent years, it has actively displayed its stores and expanded its territory, hoping to promote delicious coffee to the international market. In terms of overseas layout, it is expected that two types of outlets will be opened in Thailand in the first quarter of 2018, including office malls and department stores, and at least more than 20 stores will be opened to replicate Taiwan's successful model at 1:5 with the proportion of direct sales and joining stores. It is estimated that when entering the mainland market in 2019 and 2010, emphasis will be placed on personnel training, including coffee master education and knowledge education.

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